{"id":4724,"date":"2012-10-29T18:18:05","date_gmt":"2012-10-29T17:18:05","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4724"},"modified":"2020-09-20T12:36:33","modified_gmt":"2020-09-20T10:36:33","slug":"contenidos-content-curator-tareas-tipos-y-objetivos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/10\/29\/contenidos-content-curator-tareas-tipos-y-objetivos\/","title":{"rendered":"[Contenidos] Content curator: tareas, tipos y objetivos"},"content":{"rendered":"<p>Hemos hablado alguna vez ya de <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/18\/contenidos-%C2%BFque-es-un-content-curator\/\" target=\"_blank\" rel=\"noopener noreferrer\">c\u00f3mo se puede definir<\/a>, incluso traducir, el puesto de content curator. Para tratar de clarificar a\u00fan m\u00e1s este perfil profesional, digamos que emergente, en una <a href=\"http:\/\/www.slideshare.net\/witszen\/content-curation-a-perfect-tool-for-content-marketing\" target=\"_blank\" rel=\"noopener noreferrer\">presentaci\u00f3n de Wits zen blog<\/a> listan 10 cosas qu\u00e9 ha de hacer (adaptadas y en traducci\u00f3n libre):<\/p>\n<ul>\n<li>Localizar y evaluar contenido valioso<\/li>\n<li>Organizar y publicar contenido para hacerlo accesible<\/li>\n<li>Crear y proponer contenido cuando a\u00f1ade valor a lo anterior<\/li>\n<li>Desarrollar un punto de vista sobre su tema<\/li>\n<li>Investigar para validar su punto de vista<\/li>\n<li>Resumir la investigaci\u00f3n y publicar sus conclusiones<\/li>\n<li>Escribir y publicar la pieza de contenido resultante<\/li>\n<li>A\u00f1adir valor y relevancia m\u00e1s all\u00e1 del contenido original<\/li>\n<li>Capitalizar los medios sociales para crear conexiones y contexto<\/li>\n<li>Construir relaciones de confianza con otros curators<\/li>\n<\/ul>\n<p>Hay diversos niveles dentro de la creaci\u00f3n de contenidos y si en una escala tuvi\u00e9semos el &#8216;desde cero y sin nada&#8217; en el otro tendr\u00edamos al <a title=\"Content curation en 10 pasos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/09\/18\/content-curation-en-10-pasos\/\">content curator<\/a> que ha automatizado el proceso y republica sin a\u00f1adir ni una l\u00ednea propia, solo aportando su criterio de selecci\u00f3n. Igual que hay diferentes maneras de crear texto, tambi\u00e9n hay diferentes maneras de filtrar los contenidos.<\/p>\n<p>Hay quien a\u00f1ade alguna descripci\u00f3n para tuitear un enlace que quiere destacar, quien a\u00f1ade un pie de foto a una infograf\u00eda para acabar de explicarla y quien construye peque\u00f1os p\u00e1rrafos alrededor de esos contenidos para a\u00f1adir sus conclusiones. Pero cuando el resultado final es m\u00e1s propio que de la fuente original, ya nos acercamos a la creaci\u00f3n y no a la intermediaci\u00f3n, aunque la l\u00ednea no siempre es tan evidente cuando se mezclan las dos cosas.<\/p>\n<p>En la misma presentaci\u00f3n republican <a title=\"[Contenidos] Estad\u00edsticas sobre content curation\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/09\/20\/contenidos-estadisticas-sobre-content-curation\/\">los datos de la encuesta<\/a> que apunta los objetivos de usar en nuestra estrategia de contenido a un content curator. Conviene recordarlos:<\/p>\n<ul>\n<li>Establecerse como l\u00edder de opini\u00f3n (78,9%)<\/li>\n<li>Dar mayor visibilidad a su marca (76,1%)<\/li>\n<li>Generar leads (60,6%)<\/li>\n<li>Potenciar el SEO (47,9%)<\/li>\n<\/ul>\n<blockquote><p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 62 (17 de octubre de 2011)<\/strong>. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Hemos hablado alguna vez ya de c\u00f3mo se puede definir, incluso traducir, el puesto de content curator. Para tratar de clarificar a\u00fan m\u00e1s este perfil profesional, digamos que emergente, en una presentaci\u00f3n de Wits zen blog listan 10 cosas qu\u00e9 ha de hacer (adaptadas y en traducci\u00f3n libre): Localizar y evaluar contenido valioso Organizar y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438],"tags":[518,565],"class_list":["post-4724","post","type-post","status-publish","format-standard","hentry","category-content-curation","tag-objetivos-contenidos","tag-profesion-de-content-curator"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4724","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4724"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4724\/revisions"}],"predecessor-version":[{"id":17268,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4724\/revisions\/17268"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4724"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4724"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4724"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}