{"id":4715,"date":"2012-10-22T12:58:54","date_gmt":"2012-10-22T10:58:54","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4715"},"modified":"2018-06-17T19:19:15","modified_gmt":"2018-06-17T17:19:15","slug":"contenidos-redactores-que-no-firman-sus-textos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/10\/22\/contenidos-redactores-que-no-firman-sus-textos\/","title":{"rendered":"[Contenidos] Redactores que no firman sus textos"},"content":{"rendered":"<p>Profesionalmente <a href=\"http:\/\/www.evasanagustin.com\/servicios\">me dedico a escribir para otros<\/a> o, en otras palabras, <strong>soy una escritora fantasma<\/strong> (ghostwriter) o negro. \u00c9ste t\u00e9rmino est\u00e1 aceptado por la RAE y lo define as\u00ed: \u00abpersona que trabaja an\u00f3nimamente para lucimiento y provecho de otro, especialmente en trabajos literarios\u00bb. Pues s\u00ed, muchas veces hago eso, escribir sin firmar lo que escribo aunque, por suerte, <a href=\"http:\/\/www.evasanagustin.com\/escritora\">no todas<\/a>.<\/p>\n<p>Las p\u00e1ginas corporativas son un ejemplo habitual de texto que no se suele firmar. Si cada vez es m\u00e1s dif\u00edcil ver en alg\u00fan rinc\u00f3n algo que indique qu\u00e9 agencia ha hecho la web&#8230; \u00bfqui\u00e9n se preocupar\u00eda de saber qui\u00e9n ha escrito los textos? Es lo totalmente opuesto al copy publicitario que, al menos en revistas especializadas, s\u00ed consta su nombre.<\/p>\n<p>Una discusi\u00f3n recurrente sobre el community manager es si debe decir su nombre o no. Centr\u00e1ndonos en el <strong>blog, \u00bfqui\u00e9n escribe los posts debe firmar con su nombre?<\/strong> Personalmente opino que s\u00ed pero no todas las empresas creen que sea buena idea poner como firmante m\u00e1s nombre que el de su marca. Y yo escribo para agencias que tampoco firman los posts.<\/p>\n<p>Sea cual sea la decisi\u00f3n, \u00bfen qu\u00e9 afecta eso al escritor fantasma? Algunos dir\u00edan que el precio de lo que escribe pero, en t\u00e9rminos de calidad de la redacci\u00f3n, no deber\u00eda haber ninguna diferencia entre si su nombre se asocia a un texto o no. Un redactor debe sentirse igual de satisfecho con lo que p\u00fablicamente lleva su firma como con lo que haya escrito en nombre de sus clientes.<\/p>\n<blockquote><p>Originalmente publicado en la newsletter<strong><a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, <\/strong>n\u00famero 61 (10 de octubre de 2011).<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Profesionalmente me dedico a escribir para otros o, en otras palabras, soy una escritora fantasma (ghostwriter) o negro. \u00c9ste t\u00e9rmino est\u00e1 aceptado por la RAE y lo define as\u00ed: \u00abpersona que trabaja an\u00f3nimamente para lucimiento y provecho de otro, especialmente en trabajos literarios\u00bb. Pues s\u00ed, muchas veces hago eso, escribir sin firmar lo que escribo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[462,412],"tags":[508],"class_list":["post-4715","post","type-post","status-publish","format-standard","hentry","category-mercado-de-contenidos","category-redaccion-de-contenidos","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4715","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4715"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4715\/revisions"}],"predecessor-version":[{"id":10982,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4715\/revisions\/10982"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4715"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4715"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4715"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}