{"id":4703,"date":"2012-10-15T13:08:58","date_gmt":"2012-10-15T11:08:58","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4703"},"modified":"2015-03-02T12:57:10","modified_gmt":"2015-03-02T11:57:10","slug":"contenidos-conectar-con-determinadas-franjas-de-edad","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/10\/15\/contenidos-conectar-con-determinadas-franjas-de-edad\/","title":{"rendered":"[Contenidos] Conectar con determinadas franjas de edad"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>\u00abEs la manera de hablar lo que te hace mayor, sobre todo las coletillas\u00bb. Esta certera frase la dijo Fernando Guill\u00e9n Cuervo en <a href=\"http:\/\/www.youtube.com\/watch?v=CQR6PdH8DgA\" target=\"_blank\">su mon\u00f3logo<\/a> hace un par de semanas en \u00abEl club de la comedia\u00bb. Y s\u00ed, tiene toda la raz\u00f3n: lo que decimos puede transmitir nuestra edad. Aplicado al marketing de contenidos, <strong>las palabras que escribimos han de ayudar a conectar con las personas de esa edad concreta<\/strong>.<\/p>\n<p>La publicidad, y por extensi\u00f3n el <a href=\"http:\/\/list.ly\/list\/1pW-bibliografia-sobre-copy-publicitario\">copy corporativo<\/a>, siempre lo han tenido claro. Pero ahora en el uso de medios sociales por parte de las empresas, es mucho m\u00e1s evidente que la persona responsable debe <strong>compartir el mismo tono y estilo<\/strong> que esperan las personas que les siguen. Las coletillas que dec\u00eda Fernando bien podr\u00edan ser los emoticonos o algunas abreviaturas que se utilizan en Twitter: habr\u00e1 cierta franja de edad que no entienda nada. Mientras ellos no sean nuestro <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/09\/12\/contenidos-que-son-las-buyer-personas\/\">p\u00fablico objetivo<\/a>, no habr\u00e1 quejas.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 61 (10 de octubre de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. \u00abEs la manera de hablar lo que te hace mayor, sobre todo las coletillas\u00bb. Esta certera frase la dijo Fernando Guill\u00e9n Cuervo en su mon\u00f3logo hace un par [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[],"class_list":["post-4703","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4703","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4703"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4703\/revisions"}],"predecessor-version":[{"id":4705,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4703\/revisions\/4705"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4703"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4703"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4703"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}