{"id":4693,"date":"2012-10-11T18:48:43","date_gmt":"2012-10-11T16:48:43","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4693"},"modified":"2017-02-26T12:26:57","modified_gmt":"2017-02-26T11:26:57","slug":"primera-encuesta-sobre-marketing-de-contenidos-en-espana","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/10\/11\/primera-encuesta-sobre-marketing-de-contenidos-en-espana\/","title":{"rendered":"Primera encuesta sobre marketing de contenidos en Espa\u00f1a"},"content":{"rendered":"<p>Lo avis\u00e9 la semana pasada al hablar de <a title=\"[Contenidos] Informes y estad\u00edsticas de marketing de contenidos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/10\/04\/contenidos-informes-y-estadisticas-de-marketing-de-contenidos\/\">estad\u00edsticas sobre marketing de contenidos<\/a> y este lunes la puse en marcha desde <a href=\"http:\/\/eepurl.com\/TRnU\">mi newsletter<\/a> y <a href=\"http:\/\/www.linkedin.com\/groups?gid=3292341&amp;trk=hb_side_g\">LinkedIn<\/a>: la primera <a href=\"http:\/\/ow.ly\/eioPy\">encuesta sobre marketing de contenidos en Espa\u00f1a<\/a>.<\/p>\n<p>Son solo <strong>10 preguntas<\/strong> que permitir\u00e1n hablar un poco del mercado de marketing de contenidos nacional. Algunas preguntas que espero podr\u00e1n responderse:<\/p>\n<ul>\n<li>\u00bfSe dedica presupuesto a los contenidos?<\/li>\n<li>\u00bfQu\u00e9 contenidos se utilizan?<\/li>\n<li>\u00bfSe miden los resultados de los contenidos?<\/li>\n<li>\u00bfPara qu\u00e9 utilizan las empresas los contenidos?<\/li>\n<\/ul>\n<p>Como siempre, <a href=\"http:\/\/ow.ly\/eioPy\">la encuesta es totalmente an\u00f3nima<\/a> as\u00ed que te pido que la rellenes con total libertad, la compartas en redes sociales y hagas llegar el enlace a quien creas que puede responder para tratar de llegar a cuanta m\u00e1s gente sea posible.\u00a0 Hacer algo representativo siempre es complicado pero, si hay suficiente participaci\u00f3n, al menos podremos tener datos nacionales con los que compararnos con el exterior.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/docs.google.com\/spreadsheet\/embeddedform?formkey=dGphTW5tWG1ELV9Oa2Y0OWZXSlprSFE6MQ\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" width=\"700\" height=\"500\"><\/iframe><\/p>\n<p>La encuesta estar\u00e1 activa durante un mes y publicar\u00e9 los resultados en un ebook de descarga gratuita que enviar\u00e9 primero a los <a href=\"http:\/\/eepurl.com\/TRnU\">suscriptores de mi newsletter<\/a> y que luego resumir\u00e9 en un post.<\/p>\n<p><em><strong>Actualizaci\u00f3n 24 de diciembre<\/strong><\/em>: <a title=\"\u201cEstado del Marketing de contenidos en Espa\u00f1a 2012? en titulares\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/12\/24\/estado-del-marketing-de-contenidos-en-espana-2012-en-titulares\/\">post de resumen con los 10 titulares<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lo avis\u00e9 la semana pasada al hablar de estad\u00edsticas sobre marketing de contenidos y este lunes la puse en marcha desde mi newsletter y LinkedIn: la primera encuesta sobre marketing de contenidos en Espa\u00f1a. Son solo 10 preguntas que permitir\u00e1n hablar un poco del mercado de marketing de contenidos nacional. Algunas preguntas que espero podr\u00e1n [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,462],"tags":[12,74,541],"class_list":["post-4693","post","type-post","status-publish","format-standard","hentry","category-dm","category-mercado-de-contenidos","tag-dmassm","tag-encuesta","tag-estado-contenidos-espana"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4693","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4693"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4693\/revisions"}],"predecessor-version":[{"id":5244,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4693\/revisions\/5244"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4693"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4693"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4693"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}