{"id":4631,"date":"2012-09-17T09:08:02","date_gmt":"2012-09-17T07:08:02","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4631"},"modified":"2015-03-02T12:07:18","modified_gmt":"2015-03-02T11:07:18","slug":"contenidos-redactores-del-metodo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/09\/17\/contenidos-redactores-del-metodo\/","title":{"rendered":"[Contenidos] Redactores del M\u00e9todo"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>El redactor, como el actor, deja una huella en sus textos. Mayor o menor seg\u00fan el grado de profesionalidad pero igual que los actores tienen expresiones faciales que repiten, los redactores tambi\u00e9n prefieren algunas palabras y las utilizan m\u00e1s que otras.<\/p>\n<p>Los actores se meten en la piel de los personajes que interpretan igual que los redactores lo hacen con <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/09\/12\/contenidos-que-son-las-buyer-personas\/\" target=\"_blank\">la persona que va a leerlos<\/a>. En este sentido, la profesi\u00f3n de escritor se parece m\u00e1s al actor que al guionista ya que en Internet como en la literatura no hay m\u00e1s int\u00e9rprete que el propio lector. Y ya que no hay intermediario que de vida al texto, es el redactor quien debe asegurarse de que sus palabras transmiten lo necesario para que el lector lo comprenda sin equ\u00edvocos.<\/p>\n<p>Los actores <a href=\"http:\/\/es.wikipedia.org\/wiki\/Sistema_Stanislavski\" target=\"_blank\">del M\u00e9todo<\/a> buscan en su interior y reviven las experiencias personales que les acercan a lo que su personaje est\u00e1 viviendo. Es su manera de hacer la mejor interpretaci\u00f3n, de hacer m\u00e1s realidad el mundo de ficci\u00f3n que rodea el cine o el teatro. Lo mismo puede hacer el redactor: <strong>atesorar recuerdos<\/strong> para que cuando necesite escribir algo triste o rom\u00e1ntico pueda ponerse en situaci\u00f3n cerrando los ojos.<\/p>\n<p>Los textos reflejan emociones del redactor. Es cuesti\u00f3n de disciplina darse cuenta cu\u00e1ndo \u00e9stas no son las correctas y se est\u00e1 volviendo todo demasiado personal para editarlo y corregirlo. Si est\u00e1s enfadado, tus textos lo notar\u00e1n. Si no tienes ganas de escribir porque tienes la mente en otro sitio, conseguir\u00e1s que tus textos sean m\u00e1s cortos. Como redactor profesional, no puedes permitir que tus emociones personales influyan en lo que escribes&#8230; si no es lo que el lector lo requiere.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 58 (19 de septiembrede 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. El redactor, como el actor, deja una huella en sus textos. Mayor o menor seg\u00fan el grado de profesionalidad pero igual que los actores tienen expresiones faciales que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[508],"class_list":["post-4631","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4631","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4631"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4631\/revisions"}],"predecessor-version":[{"id":4834,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4631\/revisions\/4834"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4631"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4631"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4631"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}