{"id":4624,"date":"2012-09-18T09:08:07","date_gmt":"2012-09-18T07:08:07","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4624"},"modified":"2015-03-02T11:20:28","modified_gmt":"2015-03-02T10:20:28","slug":"content-curation-en-10-pasos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/09\/18\/content-curation-en-10-pasos\/","title":{"rendered":"Content curation en 10 pasos"},"content":{"rendered":"

La figura del content curator puede aportar tanto a la estrategia de contenidos<\/a> de una empresa como el redactor. Los dos deber\u00edan trabajar en equipo, si no es la misma persona quien asume por completo la responsabilidad de los contenidos de una marca.<\/p>\n

Para filtrar contenidos de terceros que sean complementarios con los de creaci\u00f3n propia se necesita seguir una serie de pasos, 10 concretamente. Los he ido comentando en mi newsletter<\/a> durante el mes de agosto y aqu\u00ed los presento maquetados en un pdf para descargar<\/a>.<\/p>\n

\"Content<\/a>
Content curation en 10 pasos<\/figcaption><\/figure>\n

\u00abContent curation en 10 pasos<\/a>\u00bb define con 5 preguntas para cada etapa el proceso para empezar a ser content curator<\/a>:<\/p>\n

    \n
  1. \n
    Elegir el tema a filtrar<\/div>\n<\/li>\n
  2. \n
    Elegir las palabras clave<\/div>\n<\/li>\n
  3. \n
    Elegir las fuentes de informaci\u00f3n<\/div>\n<\/li>\n
  4. \n
    Crear alertas para seguir a las fuentes<\/div>\n<\/li>\n
  5. \n
    Determinar el criterio para elegir la informaci\u00f3n<\/div>\n<\/li>\n
  6. \n
    Determinar c\u00f3mo lo ver\u00e1 el usuario<\/div>\n<\/li>\n
  7. \n
    Determinar c\u00f3mo ser\u00e1 la herramienta<\/div>\n<\/li>\n
  8. \n
    Elegir la herramienta de publicaci\u00f3n<\/div>\n<\/li>\n
  9. \n
    Combinar con contenido original<\/div>\n<\/li>\n
  10. \n
    Promocionar el contenido filtrado<\/div>\n<\/li>\n<\/ol>\n

    Este ebook gratuito<\/a> se suma a los dos anteriores, \u00abMarketing de contenidos en 10 pasos<\/a>\u00bb y \u00abEl proceso de escribir cualquier cosa en 10 pasos<\/a>\u00ab, y lo he utilizado como base para tratar el tema de filtrado de contenidos en mi pr\u00f3ximo libro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

    La figura del content curator puede aportar tanto a la estrategia de contenidos de una empresa como el redactor. Los dos deber\u00edan trabajar en equipo, si no es la misma persona quien asume por completo la responsabilidad de los contenidos de una marca. Para filtrar contenidos de terceros que sean complementarios con los de creaci\u00f3n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438,7],"tags":[12,118],"class_list":["post-4624","post","type-post","status-publish","format-standard","hentry","category-content-curation","category-dm","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4624"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4624\/revisions"}],"predecessor-version":[{"id":5243,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4624\/revisions\/5243"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}