{"id":4553,"date":"2012-08-20T13:08:01","date_gmt":"2012-08-20T11:08:01","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4553"},"modified":"2012-08-20T13:24:59","modified_gmt":"2012-08-20T11:24:59","slug":"contenidos-pensar-en-el-contenido-antes-de-las-vacaciones","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/08\/20\/contenidos-pensar-en-el-contenido-antes-de-las-vacaciones\/","title":{"rendered":"[Contenidos] Pensar en el contenido antes de las vacaciones"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores con contenido exclusivo.<\/p>\n<blockquote><p>Algunos ya han cambiado las rutinas laborales por otras m\u00e1s relajadas que no implican horarios, otros cuentan los d\u00edas para hacerlo. En la mayor\u00eda de empresas se deja a alguien de guardia durante el verano, alguien con conocimientos m\u00ednimos para gestionar alguna urgencia. Se piensa normalmente en atender clientes pero tambi\u00e9n hay que tener en cuenta el <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/09\/19\/contenidos-calendario-editorial\/\" target=\"_blank\">calendario editorial<\/a>.<\/p>\n<p>En <a href=\"http:\/\/www.idealaunch.com\/blog\/content\/7-tips-for-handling-social-media-while-on-vacation\/\" target=\"_blank\">IdeaLaunch<\/a> dan 7 consejos para mantener el ritmo durante el tiempo de vacaciones. Destaco tres:<\/p>\n<ul>\n<li><strong>Invita a alguien a que escriba<\/strong>: los <a title=\"Guest posting: escribir en otros blogs para promocionar el tuyo\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/12\/22\/guest-posting-escribir-en-otros-blogs-para-promocionar-el-tuyo\/\">guests posts<\/a> son tambi\u00e9n formas de promocionar tu blog en otros. Busca a alguien del mismo tema para que no se note tanto tu ausencia o todo lo contrario si quieres darle un aire m\u00e1s festivo.<\/li>\n<li><strong>Programa todo lo que puedas<\/strong>: es la mejor soluci\u00f3n si no quieres cederle tu espacio a nadie pero te llevar\u00e1 mucho m\u00e1s trabajo antes de irte para dejarlo todo listo. C\u00e9ntrate en informaci\u00f3n atemporal y plant\u00e9ate incluso avisar de que est\u00e1 programado.<\/li>\n<li><strong>Forma a alguien<\/strong>: aunque se refiere a alguien de tu mismo departamento o a esa persona que se queda de guardia, tambi\u00e9n es posible contratar a alguien externo de manera puntual para cubrir fechas concretas&#8230; incluso cuando hay picos de trabajo.<\/li>\n<\/ul>\n<p>Adem\u00e1s de fechas previsibles como son las vacaciones, tambi\u00e9n pueden darse imprevistos que lleven a otras personas a actualizar nuestro contenido. En ambos casos, una gu\u00eda de estilo es una buena herramienta que asegura que cualquiera podr\u00e1 seguir la misma l\u00ednea y tono adecuado.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 49 (18 de julio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores con contenido exclusivo. Algunos ya han cambiado las rutinas laborales por otras m\u00e1s relajadas que no implican horarios, otros cuentan los d\u00edas para hacerlo. En la mayor\u00eda de empresas se deja a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,412],"tags":[],"class_list":["post-4553","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-redaccion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4553","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4553"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4553\/revisions"}],"predecessor-version":[{"id":4554,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4553\/revisions\/4554"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4553"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4553"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4553"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}