{"id":4529,"date":"2012-08-13T09:08:30","date_gmt":"2012-08-13T07:08:30","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4529"},"modified":"2015-03-02T12:15:39","modified_gmt":"2015-03-02T11:15:39","slug":"contenidos-8-preguntas-para-hacer-tu-contenido-extraordinario","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/08\/13\/contenidos-8-preguntas-para-hacer-tu-contenido-extraordinario\/","title":{"rendered":"[Contenidos] 8 preguntas para hacer tu contenido extraordinario"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores con contenido exclusivo.<\/p>\n<blockquote><p>Ya hemos visto en <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/07\/contenidos-25-consideraciones-antes-de-publicar\/\">varias ocasiones<\/a>, algunas preguntas a tener en cuenta antes de publicar un texto. En <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/18476\/The-Ultimate-8-Point-Checklist-for-Remarkable-Content.aspx\" target=\"_blank\">HubSpot<\/a> proponen una checklist de 8 para hacerlo extraordinario:<\/p>\n<ul>\n<li>\u00bfTu usuario target lo compartir\u00eda?<\/li>\n<li>\u00bfOfreces una perspectiva \u00fanica?<\/li>\n<li>\u00bfContiene una idea original?<\/li>\n<li>\u00bfMuestras el contenido de forma diferente al resto?<\/li>\n<li>\u00bfProvocas algo en tu target?<\/li>\n<li>\u00bfCaduca, es actual?<\/li>\n<li>\u00bfTransmites de manera que se entiende f\u00e1cilmente?<\/li>\n<li>\u00bfEst\u00e1 bien escrito?<\/li>\n<\/ul>\n<\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 48 (11 de julio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores con contenido exclusivo. Ya hemos visto en varias ocasiones, algunas preguntas a tener en cuenta antes de publicar un texto. En HubSpot proponen una checklist de 8 para hacerlo extraordinario: \u00bfTu usuario [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,412],"tags":[509],"class_list":["post-4529","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-calidad-del-contenido"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4529"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4529\/revisions"}],"predecessor-version":[{"id":6539,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4529\/revisions\/6539"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4529"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4529"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}