{"id":4516,"date":"2012-08-06T09:08:35","date_gmt":"2012-08-06T07:08:35","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4516"},"modified":"2015-03-02T12:07:10","modified_gmt":"2015-03-02T11:07:10","slug":"contenidos-a-quien-le-puedes-encargar-tu-estrategia-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/08\/06\/contenidos-a-quien-le-puedes-encargar-tu-estrategia-de-contenidos\/","title":{"rendered":"[Contenidos] \u00bfA qui\u00e9n le puedes encargar tu estrategia de contenidos?"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores.<\/p>\n<blockquote><p>En Firehead han tratado de responder a la pregunta \u00ab\u00bfqui\u00e9n puede poner orden a tu estrategia de contenidos?\u00bb con <a href=\"http:\/\/www.firehead.net\/firehead-net-news\/flowchart-who-can-sort-your-content-strategy\">un gr\u00e1fico<\/a> que tambi\u00e9n puede <a href=\"http:\/\/www.firehead.net\/wp-content\/uploads\/2011\/03\/Who-can-sort-your-content-strategy3.pdf\">descargarse en PDF<\/a> (y as\u00ed imprimir y llevar a una reuni\u00f3n y convencer a quien toma la decisi\u00f3n final). Las respuestas cubren cuatro niveles y tambi\u00e9n sirven para otros sectores profesionales:<\/p>\n<ul>\n<li><strong>Hazlo t\u00fa<\/strong>: no tienes presupuesto ni a nadie que pueda hacerse cargo en la empresa.<\/li>\n<li><strong>Forma a alguien<\/strong>: sin presupuesto pero con alguien interesado en hacerse cargo (bien podr\u00edas formarte t\u00fa).<\/li>\n<li><strong>Peque\u00f1o presupuesto<\/strong>: contrata a alguien para una auditoria que solucione lo m\u00ednimo.<\/li>\n<li><strong>Bastante presupuesto<\/strong>: contrata a un equipo de especialistas que lo har\u00e1n todo por ti.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 48 (11 de julio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores. En Firehead han tratado de responder a la pregunta \u00ab\u00bfqui\u00e9n puede poner orden a tu estrategia de contenidos?\u00bb con un gr\u00e1fico que tambi\u00e9n puede descargarse en PDF (y as\u00ed imprimir y llevar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465,462],"tags":[],"class_list":["post-4516","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","category-mercado-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4516"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4516\/revisions"}],"predecessor-version":[{"id":4835,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4516\/revisions\/4835"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}