{"id":451,"date":"2008-12-10T23:28:59","date_gmt":"2008-12-10T22:28:59","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=451"},"modified":"2016-07-01T12:21:58","modified_gmt":"2016-07-01T10:21:58","slug":"media-news-s50-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/12\/10\/media-news-s50-a08\/","title":{"rendered":"Media News S50 A08"},"content":{"rendered":"

Publicidad
\n<\/strong>Se acerca ya la \u00e9poca de los telemaratones. La Marat\u00f3 de TV3 est\u00e1 dedicada este a\u00f1o a las enfermedades mentales graves y para darla a conocer han montado un spot<\/a> (subtitulado al castellano<\/a>) que m\u00e1s bien es un corto documental. Esta s\u00ed es una campa\u00f1a que promueve la solidaridad y por eso, m\u00e1s que hablar de enfermedades concretas, el anuncio explica que \u00absiempre recibes m\u00e1s de lo que das\u00bb. Al final queda esa moraleja pero por el camino se aprende un poco de historia.<\/p>\n

Cine<\/strong>
\nJeremy nos recuerda los t\u00edtulos de cr\u00e9dito de \u00abUn cad\u00e1ver a los postres\u00bb<\/a>, una\u00a0pel\u00edcula que nunca me cansar\u00e9 de ver aunque ya casi me s\u00e9 los gags de memoria. Efectivamente es una parodia elegante de las que ya no se hacen.\u00a0No quiero ni imaginarme c\u00f3mo ser\u00eda\u00a0el mundillo de los detectives versi\u00f3n \u00abSuperhero movie\u00bb\u00a0 o \u00abDisaster movie\u00bb.<\/p>\n

Internet<\/strong>
\nDos ideas relacionadas: c\u00f3mo leemos influye en c\u00f3mo debemos escribir para Internet<\/a> y c\u00f3mo navegamos influye en c\u00f3mo consumimos (o no)<\/a> la publicidad online. Est\u00e1 claro que no se puede estar en Internet sin escuchar a los navegantes, ya sea con eyetracking o con programas que bloquedan pop ups. Lo importante es saber c\u00f3mo ‘se consume para poder sacar rendimiento real.<\/p>\n

Televisi\u00f3n
\n<\/strong>Manuls ha hecho en Vaya tele una gu\u00eda repasando qui\u00e9n dar\u00e1 las campanadas cadena por cadena<\/a>. Este es mi pron\u00f3stico a largo, largo plazo: primero ir\u00e1n aumentando las cadenas que las ofrezcan; la audiencia se repartir\u00e1 tanto que ya no saldr\u00e1 rentable\u00a0desplazar a un equipo ni siquiera para grabar un reloj de cocina; entonces hay dos opciones de futuro: que solo las emita La1\u00a0o que una productora independiente (pero con Ram\u00f3n Garc\u00eda) venda la se\u00f1al a todas la cadenas. Mejor ser\u00e1 que vuelta Ramonchu a La1 y nos ahorramos todo este l\u00edo.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad Se acerca ya la \u00e9poca de los telemaratones. La Marat\u00f3 de TV3 est\u00e1 dedicada este a\u00f1o a las enfermedades mentales graves y para darla a conocer han montado un spot (subtitulado al castellano) que m\u00e1s bien es un corto documental. Esta s\u00ed es una campa\u00f1a que promueve la solidaridad y por eso, m\u00e1s que […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[14,202,128,247,263,171],"class_list":["post-451","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-campanadas","tag-ccrtv","tag-cine-clasico","tag-marketing-online","tag-redaccion-web","tag-solidaridad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/451","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=451"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/451\/revisions"}],"predecessor-version":[{"id":7326,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/451\/revisions\/7326"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=451"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=451"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=451"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}