{"id":4487,"date":"2012-07-30T11:28:46","date_gmt":"2012-07-30T09:28:46","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4487"},"modified":"2015-03-02T12:44:13","modified_gmt":"2015-03-02T11:44:13","slug":"contenidos-una-historia-en-7-expresiones-de-busqueda","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/07\/30\/contenidos-una-historia-en-7-expresiones-de-busqueda\/","title":{"rendered":"[Contenidos] Una historia en 7 expresiones de b\u00fasqueda"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>El a\u00f1o pasado, Google puso en marcha su experimento para contar historias con b\u00fasquedas. Lo llam\u00f3 <a href=\"http:\/\/www.youtube.com\/searchstories\" target=\"_blank\">Search Stories<\/a> y consiste en crear v\u00eddeos a partir de expresiones de b\u00fasqueda en sus buscadores. As\u00ed, los v\u00eddeos se construyen en dos simples pasos (el tercero ya es para publicar en YouTube): primero elegir las palabras clave y si los resultados ser\u00e1n fotos, mapas, web o cualquier otro y segundo ponerle m\u00fasica de su biblioteca.<\/p>\n<p>Lo venden como <a href=\"http:\/\/www.youtube.com\/watch?hl=en_GB&amp;v=MKKBHg91lo0\" target=\"_blank\">un hito m\u00e1s<\/a> en la historia del story telling pero hay pocos ejemplos de uso por lo que algunos podr\u00edan preguntarse si <strong>se puede contar una historia con tan solo 7 expresiones<\/strong>. Si lo dudas, mira justo la que empieza con la b\u00fasqueda del <a href=\"http:\/\/www.youtube.com\/watch?v=yIKC5sQlGGE\" target=\"_blank\">d\u00eda de hoy<\/a>.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 47 (4 de julio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. El a\u00f1o pasado, Google puso en marcha su experimento para contar historias con b\u00fasquedas. Lo llam\u00f3 Search Stories y consiste en crear v\u00eddeos a partir de expresiones de b\u00fasqueda en sus buscadores. As\u00ed, los v\u00eddeos se construyen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[98],"class_list":["post-4487","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-google"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4487","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4487"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4487\/revisions"}],"predecessor-version":[{"id":6761,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4487\/revisions\/6761"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4487"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4487"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4487"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}