{"id":4479,"date":"2012-07-23T22:58:49","date_gmt":"2012-07-23T20:58:49","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4479"},"modified":"2015-03-02T12:15:59","modified_gmt":"2015-03-02T11:15:59","slug":"contenidos-que-es-el-contenido-en-relacion-al-continente","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/07\/23\/contenidos-que-es-el-contenido-en-relacion-al-continente\/","title":{"rendered":"[Contenidos] Qu\u00e9 es el contenido en relaci\u00f3n al continente"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>Ante mi pregunta \u00abqu\u00e9 es para ti &#8216;contenido'\u00bb, un alumno me respondi\u00f3 esta semana \u00abtodo lo que no es continente\u00bb. Y casi es as\u00ed como <a href=\"http:\/\/buscon.rae.es\/draeI\/SrvltGUIBusUsual?TIPO_HTML=2&amp;TIPO_BUS=3&amp;LEMA=contenido\" target=\"_blank\">la RAE<\/a> lo define: \u00abcosa que se contiene dentro de otra\u00bb. Es una de esas definiciones que genera m\u00e1s b\u00fasquedas y podr\u00edamos caer en el c\u00edrculo vicioso de preguntarnos entonces qu\u00e9 es &#8216;continente&#8217;.<\/p>\n<p>Evit\u00e9moslo con una definici\u00f3n mucho m\u00e1s sencilla: <strong>contenido es cualquier cosa que se publica<\/strong> (en Internet o fuera de ella) y <strong>continente el formato con el que se publica<\/strong>. Por ejemplo, contenido ser\u00eda un texto de un post y el blog ser\u00eda el continente o una entrevista grabada ser\u00eda el contenido y el continente el v\u00eddeo editado y subido a YouTube.<\/p>\n<p>Otra manera de expresarlo es que <strong>contenido es todo lo que queda una vez le quitas el continente<\/strong>. Por ejemplo, contenido en una web ser\u00eda el texto, fotos o v\u00eddeos que hubiese pero sin maquetar en las diferentes p\u00e1ginas porque eso ya ser\u00eda continente o el contenido que queda una vez guardas un ebook en formato texto, sin dise\u00f1o.<\/p>\n<p>A la hora de crear contenido es importante ser consciente de cu\u00e1l va a ser su continente, es decir, c\u00f3mo se va a publicar. Pero no conviene obsesionarse con ello: deja para el final elegir la tipograf\u00eda, dar forma a las tablas o separar las p\u00e1ginas. <strong>C\u00e9ntrate en lo verdaderamente importante, el contenido<\/strong>.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 47 (4 de julio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. Ante mi pregunta \u00abqu\u00e9 es para ti &#8216;contenido&#8217;\u00bb, un alumno me respondi\u00f3 esta semana \u00abtodo lo que no es continente\u00bb. Y casi es as\u00ed como la RAE lo define: \u00abcosa que se contiene dentro de otra\u00bb. Es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[263],"class_list":["post-4479","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-redaccion-web"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4479"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4479\/revisions"}],"predecessor-version":[{"id":6733,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4479\/revisions\/6733"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}