{"id":447,"date":"2008-12-03T23:18:20","date_gmt":"2008-12-03T22:18:20","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=447"},"modified":"2008-12-03T23:30:04","modified_gmt":"2008-12-03T22:30:04","slug":"media-news-s49-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/12\/03\/media-news-s49-a08\/","title":{"rendered":"Media News S49 A08"},"content":{"rendered":"<p><strong>Televisi\u00f3n<\/strong><br \/>\nHe ido a la exposici\u00f3n \u00ab<a href=\"http:\/\/www20.gencat.cat\/portal\/site\/PalauRobert\/menuitem.24624ed9d70d41f972623b10b0c0e1a0\/?vgnextoid=7ed2a82285092110VgnVCM1000000b0c1e0aRCRD&#038;vgnextchannel=7ed2a82285092110VgnVCM1000000b0c1e0aRCRD&#038;vgnextfmt=detall&#038;contentid=8a964b464657c110VgnVCM1000008d0c1e0aRCRD\" target=\"_blank\">Ad\u00e9u a la tele!<\/a>\u00bb y, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=423\">como dije<\/a>, me he tumbado en una camilla a ver unos minutos de v\u00eddeos de TVC y una explicaci\u00f3n divertida de qu\u00e9 es la TDT (una experiencia de lo m\u00e1s inmersiva). En otra peque\u00f1a sala varios asientos activan pantallas que muestran datos del bar\u00f3metro de la comunicaci\u00f3n y la cultura (seg\u00fan tu franja de edad puedes\u00a0coger de un rollo tipo\u00a0papel de WC los datos que te tocan). Como es habitual en este tipo de exposiciones, escenas de momentos televisivos\u00a0hist\u00f3ricos y personajes famosos hablando del futuro. Esta vez s\u00ed sal\u00ed con un DVD pero que tristemente no tiene las escenas hist\u00f3ricas sino v\u00eddeos de famosos y de qu\u00e9 es la TDT.<\/p>\n<p><strong>Publicidad<\/strong><br \/>\nIv\u00e1n Pino ha completado su <a href=\"http:\/\/ivanpino.com\/plan-de-comunicacion-20-como-descubrir-tu-comunidad-online\/\" target=\"_blank\">Plan de comunicaci\u00f3n 2.0<\/a> en 5 fases con la <a href=\"http:\/\/ivanpino.com\/plan-de-comunicacion-20-como-medir-la-reputacion-online\/\" target=\"_blank\">medici\u00f3n de la reputaci\u00f3n<\/a> que\u00a0tambi\u00e9n ha dividido en 3 partes: 1\/ evaluar la credibilidad de\u00a0tu marca, 2\/ examinar\u00a0la confianza en tu marca y 3\/ monitorizar la reputaci\u00f3n en Google, al que acertadamente llama \u00abmonitor universal de reputaci\u00f3n online\u00bb.\u00a0Aunque <a href=\"http:\/\/ivanpino.com\" target=\"_blank\">el blog de Iv\u00e1n<\/a> trate de comunicaci\u00f3n corporativa, tambi\u00e9n se puede aplicar a las personas:\u00a0tu imagen se construye en base a la credibilidad y la confianza que transmitas.<\/p>\n<p><strong>Cine<\/strong><br \/>\nSeg\u00fan parece, <a href=\"http:\/\/curiosidades-ciencia.blogspot.com\/2008\/12\/efecto-beneficioso-de-algunas-pelculas.html\" target=\"_blank\">hay pel\u00edculas antidepresi\u00f3n<\/a>. La lista la encabezan \u00abBridget Jones\u00bb y\u00a0\u00abMamma mia\u00bb pero tambi\u00e9n est\u00e1n \u00abGrease\u00bb y \u00abDirty dancing\u00bb. No me sorprende que as\u00ed sea porque tienen\u00a0un\u00a0final feliz y todas las pel\u00edculas est\u00e1n rodeadas de buena m\u00fasica. Lo que me sorprende es que alguien se dedique a medir cu\u00e1ntas sonrisas provoca una pel\u00edcula. Podr\u00edan haber invertido el dinero del estudio en hacer otra peli antidepre.<\/p>\n<p><strong>Internet<\/strong><br \/>\nSeguro que los que compran el libro del <a href=\"http:\/\/www.e-deusto.com\/libro\/el-manifiesto-cluetrain.html\" target=\"_blank\">\u00abCluetrain Manifesto\u00bb por 1 c\u00e9ntimo<\/a> no son los mismos que se compran \u00ab<a href=\"http:\/\/www.datingblog.es\/e-love-de-alma-grey\/\" target=\"_blank\">e-love. El amor en tiempos de internet<\/a>\u00bb pero est\u00e1 bien que haya literatura para todos los gustos.\u00a0Lo interesante aqu\u00ed es ver que han pasado 10 a\u00f1os ya desde\u00a0la famosa frase \u00ab<a href=\"http:\/\/www.tremendo.com\/cluetrain\/\" target=\"_blank\">los mercados son conversaciones<\/a>\u00bb\u00a0y a\u00fan hay quien lo sabe. Si\u00a0pensamos en ese &#8216;amor electr\u00f3nico&#8217; dentro de otros 10 a\u00f1os, \u00bfquiz\u00e1 ser\u00e1 <a href=\"http:\/\/www.marketingdirecto.com\/noticias\/noticia.php?idnoticia=30520\" target=\"_blank\">m\u00e1s del 75%<\/a>\u00a0quien afirme haber tenido una cita con alguien que ha conocido online?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Televisi\u00f3n He ido a la exposici\u00f3n \u00abAd\u00e9u a la tele!\u00bb y, como dije, me he tumbado en una camilla a ver unos minutos de v\u00eddeos de TVC y una explicaci\u00f3n divertida de qu\u00e9 es la TDT (una experiencia de lo m\u00e1s inmersiva). En otra peque\u00f1a sala varios asientos activan pantallas que muestran datos del bar\u00f3metro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[59,155,118,340,78],"class_list":["post-447","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-eventos","tag-marca-personal","tag-novedad-editorial","tag-reputacion","tag-tdt"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/447","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=447"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/447\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}