{"id":4465,"date":"2012-07-09T08:58:10","date_gmt":"2012-07-09T06:58:10","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4465"},"modified":"2012-07-08T20:16:30","modified_gmt":"2012-07-08T18:16:30","slug":"contenidos-marketing-de-contenidos-para-b2b","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/07\/09\/contenidos-marketing-de-contenidos-para-b2b\/","title":{"rendered":"[Contenidos] Marketing de contenidos para B2B"},"content":{"rendered":"<p>En una hora enviar\u00e9 el n\u00famero 100 de mi newsletter\u00a0sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> y, para celebrarlo, un avance de lo que ser\u00e1 mi nuevo libro adem\u00e1s del ebook volumen 10. Mientras, en este blog y como cada lunes, republico un art\u00edculo antiguo.<\/p>\n<blockquote><p>Hablar de marketing de contenidos suele llevar a pensar en empresas B2C, como en las B2B no tuviese cabida. Pues s\u00ed, la tiene. En <a href=\"http:\/\/www.clickz.com\/clickz\/column\/2078260\/step-model-killer-b2b-content-marketing-strategy\" target=\"_blank\">ClickZ<\/a> sugieren cinco pasos para crear una estrategia:<\/p>\n<ol>\n<li>Crear a <a href=\"http:\/\/www.scoop.it\/t\/marketing-de-contenidos\/?tag=personas\">buyer persona<\/a><\/li>\n<li>Optimizar para <a href=\"http:\/\/evasanagustin.tumblr.com\/post\/26551528451\/periodistasenlared-seo-de-un-vistazo-via\">SEO<\/a><\/li>\n<li>Seguir un <a href=\"http:\/\/www.scoop.it\/t\/marketing-de-contenidos\/?tag=calendario%20editorial\">calendario editorial<\/a><\/li>\n<li><a href=\"http:\/\/evasanagustin.tumblr.com\/post\/24152583707\/checklist-12-things-you-must-do-after-writing-a\">Promocionar <\/a>el contenido<\/li>\n<li>Medir los <a href=\"http:\/\/www.marketingdecontenidos.es\/por-que-tu-estrategia-necesita-contenidos\">resultados<\/a><\/li>\n<\/ol>\n<p>Son muy parecidos a los que se podr\u00edan seguir para una empresa B2C con lo que se demuestra que mientras tengamos siempre presente a qui\u00e9n nos dirigimos podremos encontrar contenidos para ellos.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 46 (27 de junio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En una hora enviar\u00e9 el n\u00famero 100 de mi newsletter\u00a0sobre marketing de contenidos y, para celebrarlo, un avance de lo que ser\u00e1 mi nuevo libro adem\u00e1s del ebook volumen 10. Mientras, en este blog y como cada lunes, republico un art\u00edculo antiguo. Hablar de marketing de contenidos suele llevar a pensar en empresas B2C, como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,412],"tags":[453,347],"class_list":["post-4465","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-calendario-editorial","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4465"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4465\/revisions"}],"predecessor-version":[{"id":4478,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4465\/revisions\/4478"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}