{"id":4454,"date":"2012-07-02T12:58:07","date_gmt":"2012-07-02T10:58:07","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4454"},"modified":"2012-12-29T13:17:53","modified_gmt":"2012-12-29T12:17:53","slug":"contenidos-cartel-de-se-vende-pensado-para-el-comprador","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/07\/02\/contenidos-cartel-de-se-vende-pensado-para-el-comprador\/","title":{"rendered":"[Contenidos] Cartel de &#8216;se vende&#8217; pensado para el comprador"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes. Aunque s\u00ed, esta semana voy un poco atrasada.<\/p>\n<blockquote><p>Pongamos que quieres alquilar\/vender un piso. Lo primero que tendr\u00edas que hacer es <strong>conocer el mercado local<\/strong>, \u00bfno? Repasa mentalmente tu barrio e intenta recordar cu\u00e1ntos carteles tipo \u00abse compra\u00bb o \u00abse alquila\u00bb has visto pegados en farolas o paredes. Seguramente muchos pero \u00bfcu\u00e1ntos de esos han llamado realmente tu atenci\u00f3n? \u00bfRecuerdas alguno?<\/p>\n<p>Lo normal que todos sean igual, cortados por el mismo patr\u00f3n. La plantilla es la misma: se pone en grande si es un piso de compra o alquiler, algo que describa el piso (n\u00famero de habitaciones, ascensor, aire acondicionado&#8230;) y tu tel\u00e9fono de contacto. Con eso ya tienes un <strong>cartel standard<\/strong> para colgarlo en tu zona, digamos, de influencia. \u00a1Y a vender\/alquilar!<\/p>\n<p>Ah, que las llamadas no llegan porque hay mucha oferta pero poca demanda en este mercado. Repasemos la estrategia: colgar un cartel y esperar llamadas. Es una forma bastante pasiva de atraer posibles compradores que convierte el cartel en nuestra \u00fanica fuerza de ventas as\u00ed que <strong>hay que trabajar un poco m\u00e1s el copy<\/strong>. \u00bfC\u00f3mo? Se nos ha olvidado <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/05\/16\/contenidos-escribir-pensando-en-quien-lo-leera\/\" target=\"_blank\">pensar en qui\u00e9n lo leer\u00e1<\/a>. Dejando de lado la parte racional y mirando mejor las caracter\u00edsticas del piso, \u00bfqu\u00e9 tiene de interesante para la persona que lo alquilase\/comprase? \u00bfQu\u00e9 conseguir\u00eda m\u00e1s all\u00e1 de unos cuantos metros cuadrados?<\/p>\n<p>Eso es lo que justamente pens\u00f3 la persona que puso el cartel que inspira hoy la newsletter. No se conform\u00f3 con uno standard, cre\u00f3 <strong>uno pensado en las personas que pasaban por ah\u00ed y ve\u00edan su anuncio<\/strong>: \u00ab\u00bfQuieres comer en casa cada d\u00eda?\u00bb Ese es el beneficio de su piso, lo que querr\u00edan leer sus posibles inquilinos\/compradores. Lo que lo diferencia de los dem\u00e1s carteles es haber pensado que su piso est\u00e1 en una zona de oficinas donde los trabajadores comen en bares o en fiambrera.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 46 (27 de junio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. Aunque s\u00ed, esta semana voy un poco atrasada. Pongamos que quieres alquilar\/vender un piso. Lo primero que tendr\u00edas que hacer es conocer el mercado local, \u00bfno? Repasa mentalmente tu barrio e intenta recordar cu\u00e1ntos carteles tipo \u00abse [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,412],"tags":[263],"class_list":["post-4454","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-redaccion-web"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4454"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4454\/revisions"}],"predecessor-version":[{"id":4837,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4454\/revisions\/4837"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}