{"id":445,"date":"2008-11-30T14:18:32","date_gmt":"2008-11-30T13:18:32","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=445"},"modified":"2008-11-30T14:18:33","modified_gmt":"2008-11-30T13:18:33","slug":"ad-tastam-degustando-libros","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/11\/30\/ad-tastam-degustando-libros\/","title":{"rendered":"[AD] \u00abTasta&#8217;m\u00bb, degustando libros"},"content":{"rendered":"<p>Hace un par de semanas que se est\u00e1 llevando a cabo <a href=\"http:\/\/www20.gencat.cat\/portal\/site\/Biblioteques\/menuitem.7e2d3bf5481ac4ad86a64e10b0c0e1a0\/?vgnextoid=727787718b0c0110VgnVCM1000000b0c1e0aRCRD&#038;vgnextchannel=727787718b0c0110VgnVCM1000000b0c1e0aRCRD&#038;vgnextfmt=detall&#038;contentid=09e5008d2eead110VgnVCM1000008d0c1e0aRCRD\" target=\"_blank\">una acci\u00f3n interesante<\/a> para promover la lectura en Catalunya y Baleares.<\/p>\n<p>La campa\u00f1a \u00ab<strong>Tasta&#8217;m<\/strong>\u00bb est\u00e1 enmarcarda en el <a href=\"http:\/\/www20.gencat.cat\/portal\/site\/CulturaDepartament\/menuitem.03f78855c746589fda97dc86b0c0e1a0\/?vgnextoid=e8ead6327d399110VgnVCM1000008d0c1e0aRCRD&#038;vgnextchannel=e8ead6327d399110VgnVCM1000008d0c1e0aRCRD\" target=\"_blank\">Plan\u00a0de fomento de la lectura<\/a> \u00ab<strong>Llegir ens fa + lliures<\/strong>\u00bb y consiste en regalar peque\u00f1os fragmentos de varias obras\u00a0en diversas estaciones de Metro, autob\u00fas, Tram y RENFE. Durante 50 semanas\u00a0se promocionar\u00e1 un libro, uno por semana.<\/p>\n<p>Las p\u00e1ginas (15\u00a0esta semana) est\u00e1n grapadas en p\u00e1ginas del tama\u00f1o de tr\u00edptico y en la contraportada se muestra la t\u00edpica\u00a0informaci\u00f3n del libro: sobre el autor, la portada, editorial y adem\u00e1s\u00a0del precio y\u00a0n\u00famero de p\u00e1ginas.<\/p>\n<p>Se pueden coger de un display al entrar a la estaci\u00f3n o por los pasillos, lo que permite\u00a0leerlo mientras esperas o durante el trayecto, compitiendo directamente con la prensa gratuita. En la \u00faltima p\u00e1gina est\u00e1 la frase que servir\u00e1 de indicador de \u00e9xito para el proyecto: \u00ab<strong>\u00bfTe ha gustado? Si quieres seguir ley\u00e9ndolo, lo encontrar\u00e1s en tu librer\u00eda o\u00a0biblioteca<\/strong>\u00ab.<\/p>\n<p>Seg\u00fan <a href=\"http:\/\/www20.gencat.cat\/portal\/site\/CulturaDepartament\/menuitem.03f78855c746589fda97dc86b0c0e1a0\/?vgnextoid=5fcf409fa6499110VgnVCM1000008d0c1e0aRCRD&#038;vgnextchannel=5fcf409fa6499110VgnVCM1000008d0c1e0aRCRD&#038;vgnextfmt=default\" target=\"_blank\">la web del Departament de Cultura i Mitjans de Comunicaci\u00f3 de\u00a0la Generalitat<\/a> el presupuesto de la iniciativa es de 550.000\u20ac y su objetivo es promover la lectura y compra de libros en catal\u00e1n.<\/p>\n<p>Habr\u00e1 que esperar a que se publiquen los datos para ver si se nota un incremento de compra\/alquiler en los libros promocionados porque no he encontrado informaci\u00f3n de si realmente este tipo de acciones destinadas a enganchar a lectores potenciales funcionan o no en el mundo del papel (recuerdo que para \u00abLa historiadora\u00bb se regalaron las primeras p\u00e1ginas junto a sumplementos dominicales).<\/p>\n<p>En el mundo digital es m\u00e1s habitual colgar primeros cap\u00edtulos o fragmentos en las webs de las editoriales (menos en <a href=\"http:\/\/books.google.es\/books\" target=\"_blank\">Google Books<\/a>)\u00a0y hasta versiones en PDF, aunque \u00e9stas\u00a0parece que <a href=\"http:\/\/www.digitalycia.com\/2008\/09\/23\/descargas-gratis-contra-ventas\" target=\"_blank\">no acaban de arrastar a la compra<\/a> de la versi\u00f3n en papel aunque se obtengan otros beneficios.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace un par de semanas que se est\u00e1 llevando a cabo una acci\u00f3n interesante para promover la lectura en Catalunya y Baleares. La campa\u00f1a \u00abTasta&#8217;m\u00bb est\u00e1 enmarcarda en el Plan\u00a0de fomento de la lectura \u00abLlegir ens fa + lliures\u00bb y consiste en regalar peque\u00f1os fragmentos de varias obras\u00a0en diversas estaciones de Metro, autob\u00fas, Tram y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[118],"class_list":["post-445","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=445"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/445\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}