{"id":444,"date":"2008-11-26T22:58:00","date_gmt":"2008-11-26T21:58:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=444"},"modified":"2026-01-05T13:46:15","modified_gmt":"2026-01-05T12:46:15","slug":"media-news-s48-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/11\/26\/media-news-s48-a08\/","title":{"rendered":"Media News S48 A08"},"content":{"rendered":"

Televisi\u00f3n<\/strong>
\nEn el primer Cava & Twitts se convers\u00f3<\/a> sobre las novedades que aportaban las nuevas tecnolog\u00edas, con Twitter a la cabeza, a los medios audiovisuales y Marc Cort\u00e9s<\/a>, uno de los organizadores y moderador, sigue aportando datos interesantes como es el caso de @_S_A_R_A_H<\/a>. En respuesta a su pregunta<\/a>, s\u00ed, la televisi\u00f3n y twitter est\u00e1n condenados a converger. Pero sin prisa porque las cadenas\u00a0a\u00fan se est\u00e1n acostumbrando al v\u00eddeo online mientras que\u00a0ya se est\u00e1 empezado con\u00a0la participaci\u00f3n<\/a> tipo SMS.<\/p>\n

Cine<\/strong>
\nBarcelona es la ciudad con los cines m\u00e1s caros de Espa\u00f1a (7,14\u20ac de media) aunque seg\u00fan publica el diario Metro<\/em> la entrada en Espa\u00f1a es un 35% m\u00e1s barata que la media europea<\/a>\u00a0y seg\u00fan una noticia del Qu\u00e9!<\/em> la crisis nos hace ir m\u00e1s al cine<\/a>.<\/p>\n

Publicidad<\/strong>
\nCada vez que veo el spot del Audi Q5<\/a> me pregunto si, como Santi Mill\u00e1n en los Ondas, se han llevado paneles de los Juegos Ol\u00edmpicos de Pek\u00edn. Es imposible que la \u00abIngenier\u00eda perfectamente sincronizada\u00bb no recuerde a las piezas que se constru\u00edan en la Ceremonia de apertura.\u00a0Durante el evento hubiese tenido su gracia, podr\u00eda ser patrocinador o algo as\u00ed. Pero ahora me parece una copia bastante impropia de las buenas ideas con las que Audi nos sorprend\u00eda hasta ahora.<\/p>\n

Internet<\/strong>
\nNo, no ha muerto el SEO<\/a> como tampoco lo han hecho los blogs<\/a>. Simplemente, evolucionan. Est\u00e1 claro que\u00a0Google es ahora m\u00e1s que nunca un buscador pero de reputaci\u00f3n<\/a>, m\u00e1s a\u00fan viendo hac\u00eda d\u00f3nde se dirigen sus pasos con WikiSearch<\/a>.<\/p>\n

Prensa<\/strong>
\nEl Metro se invent\u00f3 el pasado viernes\u00a0el D\u00eda de los Anunciantes. Seg\u00fan Carlos Salas, su Director editorial, invitaron a los anunciantes que ensayar sus anuncios m\u00e1s innovadores. En el PDF<\/a> puedes ver el resultado: no es que fuesen muy sorprendentes pero s\u00ed que consiguieron que girar la p\u00e1gina tuviese un aliciente m\u00e1s all\u00e1 de la informaci\u00f3n. Aunque \u00e9sta por cierto quedaba un poco desvirtuada por lo que no est\u00e1 de m\u00e1s recordar que no conviene abusar de extravagancias.<\/p>\n","protected":false},"excerpt":{"rendered":"

Televisi\u00f3n En el primer Cava & Twitts se convers\u00f3 sobre las novedades que aportaban las nuevas tecnolog\u00edas, con Twitter a la cabeza, a los medios audiovisuales y Marc Cort\u00e9s, uno de los organizadores y moderador, sigue aportando datos interesantes como es el caso de @_S_A_R_A_H. En respuesta a su pregunta, s\u00ed, la televisi\u00f3n y twitter […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,6,2,3],"tags":[108,228,98,415,340,167],"class_list":["post-444","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-prensa","category-publicidad","category-television","tag-creatividad-en-publicidad","tag-entradas-de-cine","tag-google","tag-marcas-coches","tag-reputacion","tag-twitter"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/444","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=444"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/444\/revisions"}],"predecessor-version":[{"id":35979,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/444\/revisions\/35979"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}