{"id":443,"date":"2008-11-25T21:48:46","date_gmt":"2008-11-25T20:48:46","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=443"},"modified":"2022-11-16T09:30:09","modified_gmt":"2022-11-16T08:30:09","slug":"ad-en-navidad-no-se-venden-productos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/11\/25\/ad-en-navidad-no-se-venden-productos\/","title":{"rendered":"[AD] En Navidad no se venden productos"},"content":{"rendered":"<p>Compra esto, necesitas lo otro&#8230; No importa si es una marca o un\u00a0producto, los anuncios siempre venden o <a href=\"http:\/\/elblogdelmarketing.blogspot.com\/2008\/11\/marketing-satisface-necesidades-o-las.html\" target=\"_blank\" rel=\"noopener\">nos generan la necesidad de algo<\/a>. Solo en \u00e9poca navide\u00f1a, entre <a href=\"http:\/\/blogs.publico.es\/mauroentrialgo\/837\/martes-53\/\" target=\"_blank\" rel=\"noopener\">juguetes<\/a> y perfumes, algunos spots me dan la sorpresa de no vender nada tan directamente como es habitual.\u00a0<\/p>\n<p>Ll\u00e1malo pastel o solidaridad, para mi es <strong>esp\u00edritu navide\u00f1o<\/strong> y entra dentro de \u00abtodo lo dem\u00e1s\u00bb (como dir\u00eda MasterCard), es decir, algo que <strong>no se puede pagar con dinero<\/strong>. En la campa\u00f1a de este a\u00f1o, hasta el momento claro, el mejor ejemplo es el de Coca-cola\u00a0porque el Gordo de la Loter\u00eda Nacional parece que ha perdido ese esp\u00edritu.<\/p>\n<p>Si el a\u00f1o pasado <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=281\">el Gordo buscaba la implicaci\u00f3n e integraci\u00f3n<\/a>, este a\u00f1o parece que quieran convencernos de que la crisis no existe con su \u00ab<strong>An\u00edmate<\/strong>\u00ab. Pero en realidad <a href=\"http:\/\/www.vocesdemarketing.es\/2008\/loteria-de-navidad-animate-pero-sin-calvo\" target=\"_blank\" rel=\"noopener\">el spot<\/a> a quien moviliza es a un mont\u00f3n de\u00a0seres inanimados, mu\u00f1ecos b\u00e1sicamente, donde\u00a0hay un\u00a0toque navide\u00f1o gracias a un Santa Claus, Tres Reyes y el nacimiento que ilustra el d\u00e9cimo de este a\u00f1o. Definitivamente el falta una voz en off que de un poco de armon\u00eda a las im\u00e1genes que acaban con un\u00a0\u00ab<strong>El toque humano de la suerte<\/strong>\u00ab.<\/p>\n<p>En cambio, Coca-Cola rezuma esp\u00edruto navide\u00f1o en cada frame. Si el a\u00f1o pasado realizaba un trailer para <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=284\">vendernos la felicidad<\/a>, este a\u00f1o adem\u00e1s de descubrirnos c\u00f3mo se forman las estrellas fugaces, <a href=\"http:\/\/elblogdelmarketing.blogspot.com\/2008\/11\/anuncio-coca-cola-2008-estrellas.html\" target=\"_blank\" rel=\"noopener\">nos muestra<\/a> c\u00f3mo conseguir nuestra felicidad v\u00eda\u00a0la de\u00a0los dem\u00e1s cumpliendo sus deseos. \u00ab<strong>Regala al mundo lo mejor de ti<\/strong>\u00bb es \u00abel lado Coca-Cola de la Navidad\u00bb y tan solo en el primero de sus ejemplos\u00a0se ve &#8216;un poco de egoismo&#8217;, el \u00fanico adem\u00e1s que no muestra la marca de alguna manera. Todo por cierto con una banda sonora que, aunque se agradece la suavidad, creo que le pega nada.<\/p>\n<p>Para completar los cl\u00e1sicos navide\u00f1os, nos queda ver a <a href=\"http:\/\/www.lavanguardia.es\/lv24h\/20081021\/53563931012.html\" target=\"_blank\" rel=\"noopener\">las chicas de nataci\u00f3n sincronizada para Freixenet<\/a> y El Corte Ingl\u00e9s que nos tiene acostumbrados a\u00a0marcar las fechas se\u00f1aladas con un \u00abYa es&#8230; en El Corte Ingl\u00e9s\u00bb.<\/p>\n<p>Anteriormente&#8230; <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=301\">varios anuncios navide\u00f1os del 2007<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Compra esto, necesitas lo otro&#8230; No importa si es una marca o un\u00a0producto, los anuncios siempre venden o nos generan la necesidad de algo. Solo en \u00e9poca navide\u00f1a, entre juguetes y perfumes, algunos spots me dan la sorpresa de no vender nada tan directamente como es habitual.\u00a0 Ll\u00e1malo pastel o solidaridad, para mi es esp\u00edritu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[580,176,40,171],"class_list":["post-443","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-campanas-navidenas","tag-coca-cola","tag-onlae","tag-solidaridad"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/443","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=443"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/443\/revisions"}],"predecessor-version":[{"id":34638,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/443\/revisions\/34638"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=443"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=443"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=443"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}