{"id":4429,"date":"2012-06-18T13:18:28","date_gmt":"2012-06-18T11:18:28","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4429"},"modified":"2015-03-02T12:57:42","modified_gmt":"2015-03-02T11:57:42","slug":"contenidos-como-hacer-que-mas-gente-lea-tu-contenido","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/06\/18\/contenidos-como-hacer-que-mas-gente-lea-tu-contenido\/","title":{"rendered":"[Contenidos] C\u00f3mo hacer que m\u00e1s gente lea tu contenido"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>Sigo con el tema de los <strong>objetivos de los textos<\/strong>. Sin entrar si pueden ser comerciales o de branding, hay uno que nunca hay que perder de vista: <strong>que se lea<\/strong>. Que alguien lea su texto es el objetivo principal del redactor, la primera etapa que ha de superar&#8230; y su mayor <a title=\"[Contenidos] La recompensa del redactor\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/06\/11\/contenidos-la-recompensa-del-redactor\/\">recompensa<\/a> como acabamos de ver.<\/p>\n<p>Pero f\u00edjate en el t\u00edtulo de este apartado, el tema es <strong>que te lea m\u00e1s gente<\/strong>. As\u00ed es c\u00f3mo Mark Brownlow ha titulado <a href=\"http:\/\/www.email-marketing-reports.com\/iland\/2011\/06\/how-to-get-more-people-to-read-your-content.html\" target=\"_blank\">su vi\u00f1eta y su post<\/a> y es por esto que click\u00e9 en <a href=\"http:\/\/twitter.com\/#%21\/javiergodoy\/status\/82397071612710912\" target=\"_blank\">el tuit<\/a> que me hizo descubrir ese secreto. Primer aprendizaje: que el t\u00edtulo sea llamativo.<\/p>\n<p>A la hora de verdad, tampoco la soluci\u00f3n es tan novedosa (segundo aprendizaje): utilizar p\u00e1rrafos m\u00e1s cortos, de unas 5 l\u00edneas. Tercer aprendizaje: cuidado con las <a title=\"[Contenidos] Gesti\u00f3n de expectativas (1\u00aa parte)\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/10\/03\/contenidos-gestion-de-expectativas-1%c2%aa-parte\/\">expectativas<\/a>. Porque esa puede ser una forma de conseguir que la gente &#8216;lea mejor&#8217; y eso implica que &#8216;leer\u00e1n m\u00e1s&#8217; pero no significa que &#8216;m\u00e1s gente lo lea&#8217;. Cuatro aprendizaje: que el t\u00edtulo sea real.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 45 (20 de junio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. Sigo con el tema de los objetivos de los textos. Sin entrar si pueden ser comerciales o de branding, hay uno que nunca hay que perder de vista: que se lea. Que alguien lea su texto es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[497,512],"class_list":["post-4429","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-promocion-de-contenidos","tag-redaccion-de-articulos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4429"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4429\/revisions"}],"predecessor-version":[{"id":4432,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4429\/revisions\/4432"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}