{"id":4420,"date":"2012-06-11T10:48:39","date_gmt":"2012-06-11T08:48:39","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4420"},"modified":"2015-03-02T12:06:39","modified_gmt":"2015-03-02T11:06:39","slug":"contenidos-la-recompensa-del-redactor","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/06\/11\/contenidos-la-recompensa-del-redactor\/","title":{"rendered":"[Contenidos] La recompensa del redactor"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>Desde una perspectiva econ\u00f3mica, la recompensa del redactor es lo que ingresa por ese encargo. Pero, aunque pague facturas, escribir es un trabajo creativo y como tal tiene otras formas de valorarse. Hablo de algo m\u00e1s emocional, algo que no se incluye en una transferencia bancaria: <strong>la satisfacci\u00f3n de saber que alguien leer\u00e1 lo que se ha escrito<\/strong>.<\/p>\n<p>No importa qu\u00e9 tipo de texto es. Puede ser un libro, una newsletter, un post&#8230; Lo que importa es <strong>el feedback de la gente<\/strong>. La recompensa es que alguien te demuestre que ha dedicado un ratito a leerlo. Puede ser un comentario en el blog, un n\u00famero en las estad\u00edsticas que indiquen una apertura alta de la newsletter, un &#8216;Me gusta&#8217; en Facebook&#8230;<\/p>\n<p>Dejando a un lado la parte sentimental, estas mismas recompensas son tambi\u00e9n formas de saber qu\u00e9 contenidos gustan m\u00e1s y, por tanto, hacia d\u00f3nde deber\u00eda ir nuestra <a title=\"Marketing de contenidos en 10 pasos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/01\/17\/marketing-de-contenidos-en-10-pasos\/\">l\u00ednea editorial<\/a>. Son m\u00e9tricas que no solo sirven al coraz\u00f3n, tambi\u00e9n a la raz\u00f3n. Y es que no hay que olvidar que <strong>los contenidos siempre tienen <a href=\"http:\/\/www.marketingdecontenidos.es\/por-que-tu-estrategia-necesita-contenidos\">un objetivo<\/a><\/strong>.<\/p>\n<p>Como lectores deber\u00edamos obligarnos a elegir alguna forma para recompensar el esfuerzo que supone escribir o crear contenidos. Como redactores deber\u00edamos ser capaces de ver tanto la parte emocional como la racional de esas recompensas.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 45 (20 de junio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. Desde una perspectiva econ\u00f3mica, la recompensa del redactor es lo que ingresa por ese encargo. Pero, aunque pague facturas, escribir es un trabajo creativo y como tal tiene otras formas de valorarse. Hablo de algo m\u00e1s emocional, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[462,412],"tags":[508],"class_list":["post-4420","post","type-post","status-publish","format-standard","hentry","category-mercado-de-contenidos","category-redaccion-de-contenidos","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4420","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4420"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4420\/revisions"}],"predecessor-version":[{"id":4838,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4420\/revisions\/4838"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4420"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4420"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4420"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}