{"id":4409,"date":"2012-06-04T09:08:47","date_gmt":"2012-06-04T07:08:47","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4409"},"modified":"2015-03-02T12:57:48","modified_gmt":"2015-03-02T11:57:48","slug":"contenidos-repetir-repetir-y-repetir","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/06\/04\/contenidos-repetir-repetir-y-repetir\/","title":{"rendered":"[Contenidos] Repetir, repetir y repetir"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>La repetici\u00f3n funciona, estas l\u00edneas lo confirman: en dos art\u00edculos diferentes me he encontrado con la recomendaci\u00f3n de repetir el mensaje y aqu\u00ed estoy repitiendo que repetir es buena idea. \u00bfPor qu\u00e9 repetir? Porque, como dice <a href=\"http:\/\/www.socialmediaexplorer.com\/digital-marketing\/resonating-messages\/\" target=\"_blank\">Andrew Hanelly<\/a>, la verdad es que <strong>tu audiencia no sabe qu\u00e9 escribiste hace dos a\u00f1os probablemente ni hace dos meses<\/strong>.<\/p>\n<p>Y esto es as\u00ed por dos motivos principales porque la audiencia cambia y, como explica <a href=\"http:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/16059\/Guy-Kawasaki-s-12-Pillars-of-Enchantment.aspx\" target=\"_blank\">Angela Bray<\/a> parafraseando a Guy Kawasaki, <strong>no estamos todo el d\u00eda pendientes de leerlo todo<\/strong>. Se aplica sobre todo a medios sociales, siempre claro que la repetici\u00f3n no se vuelva obsesi\u00f3n y aburra, pero tambi\u00e9n a p\u00e1ginas corporativas ya que conviene recordar que los usuarios <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/10\/24\/contenidos-cualquier-pagina-es-una-landing-page\/\">no siempre<\/a> entran por la p\u00e1gina principal.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 44 (14 de junio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. La repetici\u00f3n funciona, estas l\u00edneas lo confirman: en dos art\u00edculos diferentes me he encontrado con la recomendaci\u00f3n de repetir el mensaje y aqu\u00ed estoy repitiendo que repetir es buena idea. \u00bfPor qu\u00e9 repetir? Porque, como dice Andrew [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[512],"class_list":["post-4409","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-redaccion-de-articulos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4409"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4409\/revisions"}],"predecessor-version":[{"id":6774,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4409\/revisions\/6774"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}