{"id":438,"date":"2008-11-16T00:38:36","date_gmt":"2008-11-15T23:38:36","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=438"},"modified":"2008-11-16T00:44:05","modified_gmt":"2008-11-15T23:44:05","slug":"tv-telespectador-multitarea","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/11\/16\/tv-telespectador-multitarea\/","title":{"rendered":"[TV] Telespectador multitarea"},"content":{"rendered":"<p>Una cadena solo puede emitir un programa a la vez, es decir, todos los que sintonicen ese canal estar\u00e1n viendo lo mismo. En Internet, en cambio, <strong>cada pantalla del navegador es un canal diferente<\/strong> que emite lo que el usuario, ya no telespectador, selecciona ver.<\/p>\n<p>La <strong>audiencia ya no se puede medir solo en porcentajes<\/strong> tipo \u201cde los que estaban viendo la tele, tantos ve\u00edan esto\u201d. Entran en escena otros par\u00e1metros que rivalizan con el share: <strong>visualizaciones y descargas<\/strong>. Y es que el contador de veces que se ha visto un v\u00eddeo o el que demuestra estar entre las series m\u00e1s descargadas\u00a0deber\u00edan ser\u00a0tan valiosos para las cadenas como los datos de Sofres.<\/p>\n<p>El usuario es complicado,\u00a0<strong>es multitarea<\/strong>. Puede\u00a0tener dos o tres aparatitos encendidos (ordenador, <a href=\"http:\/\/industriaaudiovisual.blogspot.com\/2008\/11\/internet-y-televisin-unidas-sin-enchufe.html?showComment=1226582460000#c7408817986482806642\" target=\"_blank\">televisor y m\u00f3vil<\/a>)\u00a0y, por tanto,\u00a0estar viendo\/utilizando dos o tres canales a la vez. Seg\u00fan una encuesta a la que llego por <a href=\"http:\/\/industriaaudiovisual.blogspot.com\/2008\/11\/internet-y-televisin-unidas-sin-enchufe.html\" target=\"_blank\">Gonzalo de\u00a0La Nueva Industria Audiovisual<\/a>, el <strong>45% de los internautas <\/strong><a href=\"http:\/\/www.prnoticias.es\/index.php?option=com_content&#038;task=view&#038;id=10023117&#038;Itemid=227\" target=\"_blank\"><strong>consume a la vez televisi\u00f3n e Internet<\/strong><\/a>.<\/p>\n<p>Yo no tengo en la misma habitaci\u00f3n televisor y ordenador as\u00ed que, como mucho, uso los cortes publicitarios para levantarme y rematar lo que me ha quedado por hacer al empezar la serie\/programa. Pero\u00a0 los que compartan ese espacio o usen port\u00e1til lo tendr\u00e1n m\u00e1s f\u00e1cil y los que tengan un m\u00f3vil\u00a0con conexi\u00f3n hasta podr\u00e1n tuitear algo sin tener que moverse del sof\u00e1.<\/p>\n<p>Acabo, como siempre, lanzando preguntas al aire: \u00bfEs posible acertar con la programaci\u00f3n en este contexto? \u00bfC\u00f3mo saber qu\u00e9 interesa m\u00e1s? \u00bfC\u00f3mo se puede medir qu\u00e9 esta viendo realmente? \u00bf<strong>Hay que buscar la manera de medir la atenci\u00f3n en lugar de la &#8216;sintonizaci\u00f3n&#8217;<\/strong>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Una cadena solo puede emitir un programa a la vez, es decir, todos los que sintonicen ese canal estar\u00e1n viendo lo mismo. En Internet, en cambio, cada pantalla del navegador es un canal diferente que emite lo que el usuario, ya no telespectador, selecciona ver. La audiencia ya no se puede medir solo en porcentajes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,3],"tags":[13,203,52,30,22],"class_list":["post-438","post","type-post","status-publish","format-standard","hentry","category-internet","category-television","tag-audiencias","tag-programacion-de-television","tag-telespectadores","tag-television-20","tag-television-online"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=438"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/438\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}