{"id":4366,"date":"2012-05-14T15:58:40","date_gmt":"2012-05-14T13:58:40","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4366"},"modified":"2015-03-02T12:24:24","modified_gmt":"2015-03-02T11:24:24","slug":"contenidos-contenido-de-calidad-trafico-de-calidad","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/05\/14\/contenidos-contenido-de-calidad-trafico-de-calidad\/","title":{"rendered":"[Contenidos] Contenido de calidad = tr\u00e1fico de calidad"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>De las diversas formas en que podr\u00edamos interpretar el concepto de &#8216;calidad&#8217;, qued\u00e9monos con que el <strong>tr\u00e1fico de calidad es aquel que convierte al visitante en lector<\/strong>. En otras palabras, es el que encuentra lo que busca en una web y se queda <a href=\"http:\/\/www.marketingexperiments.com\/improving-website-conversion\/claritytrumpspersuasion.html\" target=\"_blank\">el tiempo suficiente<\/a> como para leer unas l\u00edneas.<\/p>\n<p>El siguiente paso tambi\u00e9n implica calidad, pero de contenido ya que \u00e9ste es el que <strong>convierte al lector en comprador<\/strong>. As\u00ed, un texto de alta calidad ser\u00eda el que lograse convencer o persuadir a muchos usuarios de que esa es la marca que necesita, la que ha de comprar ah\u00ed mismo o en la tienda.<\/p>\n<p>Resumiendo, el inicio del ciclo ser\u00eda <strong>visitante &gt; lector &gt; clientes<\/strong>. De la experiencia directa con la marca depender\u00e1 que vuelva a comprar y se convierta en prescriptor pero <strong>del contenido dependen las primeras etapas de contacto con los usuarios<\/strong>.<\/p>\n<p>Si uno de los objetivos del departamento de marketing online es <strong>conseguir visibilidad<\/strong>, sin\u00f3nimo femenino de tr\u00e1fico, es l\u00f3gico que sea ese departamento el que tenga que crear la estrategia de contenidos m\u00e1s adecuada para atraer el perfil id\u00f3neo. No vale con publicar cualquier cosa que guste a mucha gente, estamos hablando de tr\u00e1fico de calidad: ha de ser contenido que sea interesante para el tipo de usuarios que queremos convertir a compradores.<\/p>\n<p>Si queremos que el ciclo del usuario se complete, hemos de utilizar contenido de calidad pensado para \u00fanicamente para ellos. El tr\u00e1fico por el tr\u00e1fico nos puede hacer m\u00e1s populares, pero no necesariamente nos har\u00e1 ganar m\u00e1s clientes. La calidad lleva m\u00e1s trabajo pero tambi\u00e9n m\u00e1s recompensas.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 43 (6 de junio de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. De las diversas formas en que podr\u00edamos interpretar el concepto de &#8216;calidad&#8217;, qued\u00e9monos con que el tr\u00e1fico de calidad es aquel que convierte al visitante en lector. En otras palabras, es el que encuentra lo que busca [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[509],"class_list":["post-4366","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-calidad-del-contenido"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4366"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4366\/revisions"}],"predecessor-version":[{"id":4368,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4366\/revisions\/4368"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}