{"id":435,"date":"2008-11-12T21:18:40","date_gmt":"2008-11-12T20:18:40","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=435"},"modified":"2008-11-12T21:27:05","modified_gmt":"2008-11-12T20:27:05","slug":"media-news-s46-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/11\/12\/media-news-s46-a08\/","title":{"rendered":"Media News S46 A08"},"content":{"rendered":"

Publicidad<\/strong>
\nHay nueva compa\u00f1\u00eda de telefon\u00eda en el mercado y para anunciarla se podr\u00e1n ver spots y gr\u00e1ficas<\/a> pero de momento me est\u00e1 gustando lo que han hecho en el Metro<\/em> (publicitariamente porque periodisticamente es muy discutible<\/a>): el lunes<\/a> usaron la contraportada para hacer un \u00abBlau News\u00bb que inclu\u00eda titular, deportes, m\u00fasica, hor\u00f3scopo y negrol\u00f3gicas. En el de hoy<\/a>, una p\u00e1gina de publicidad (la 13) tratada como si fuese una p\u00e1gina de noticias m\u00e1s\u00a0aunque en la cabecera pon\u00edan que la noticia estaba patrocinada por ellos y en la esquina hab\u00eda una promo.<\/p>\n

Cine<\/strong>
\nYa queda menos para el estreno en Espa\u00f1a de la nueva peli de James Bond, y lo \u00fanico que se repite es que tiene mucha publicidad<\/a>. Vale, la crisis tambi\u00e9n afecta al cine y han de conseguir dinerito a cualquier cosa… \u00bfno hay m\u00e1s noticias?\u00a0\u00bfAs\u00ed se promociona? De su paso por Valencia<\/a> tampoco se ha hablado mucho aunque en el Reino Unido bata records<\/a>. \u00abQuantum of Solace\u00bb se estrena el viernes 21, \u00a1all\u00ed estar\u00e9!<\/p>\n

Televisi\u00f3n
\n<\/strong>laSexta ya est\u00e1 anunciando la F\u00f3rmula 1 y paseando a Lobato por programas. Ayer estuvo en \u00abEl intermedio\u00bb cinco minutos subido en un cochecito de golf<\/a> y veo que tambi\u00e9n en \u00abMinuto y resultado\u00bb<\/a>. Lo que haga falta por conseguir acercarse a los porcentajes de audiencia que mostraban el s\u00e1bado en El Peri\u00f3dico<\/em>: la audiencia media de la temporada en 2008 fue de 32,5% para TeleCinco, 15,6% para TV3; en 2007: 36,1% para TeleCinco, 20,8% para TV3; y en 2006: 36,3% para TeleCinco y 23,9% para TV3. Los datos curiosos son para TeleCinco en Catalunya que me desenga\u00f1an ya que, al contrario de lo que me pensaba, supera la cuota media de TV3: en 2008, 23,4%; en 2007%, 26,5%; y en 2006: 25,9%.<\/p>\n

Internet<\/strong>
\nPara hacer una cibercampa\u00f1a<\/a> no basta con una buena causa con\u00a0web\/microsite\/blog que busca tr\u00e1fico desesperadamente para conseguir llegar al m\u00e1ximo de gente posible. Ahora, lo b\u00e1sico es empezar por hacer un grupo en Facebook. Se supone que ah\u00ed est\u00e1 todo el mundo susceptible de ser llamado a actuar. Un perfil sin grupos, es un perfil sin vida.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad Hay nueva compa\u00f1\u00eda de telefon\u00eda en el mercado y para anunciarla se podr\u00e1n ver spots y gr\u00e1ficas pero de momento me est\u00e1 gustando lo que han hecho en el Metro (publicitariamente porque periodisticamente es muy discutible): el lunes usaron la contraportada para hacer un \u00abBlau News\u00bb que inclu\u00eda titular, deportes, m\u00fasica, hor\u00f3scopo y negrol\u00f3gicas. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[330,13,343,48,51,181,171,29],"class_list":["post-435","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-330","tag-audiencias","tag-facebook","tag-formula-1","tag-lasexta","tag-redes-sociales","tag-solidaridad","tag-telefonia"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/435","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=435"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/435\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}