Hace un tiempo que Hyundai\u00a0nos ofrece un spot donde parece que las im\u00e1genes no encajen con las frases de la voz en off. No consigo encontrarlo, pero quiz\u00e1\u00a0lo recuerdes:\u00a0una familia va en coche y\u00a0se encuentra ‘cosas’ que podr\u00edamos llamar conceptuales por su camino.<\/p>\n
As\u00ed, en lugar de que haya postes de electricidad de los de siempre, hay compases enormes mientras la voz en off habla de ‘dise\u00f1o’<\/strong>. Cuando se habla de ‘confianza’<\/strong> la ni\u00f1a que viaja en la parte de atr\u00e1s ve un osito de peluche enorme entre las monta\u00f1as. Cuando se habla de ‘inspiraci\u00f3n’<\/strong> se ve el coche rodeando una gran bola luminosa. Todo para hablar de la\u00a0‘calidad’<\/strong> de Hyndai.<\/p>\n Este spot me sirve para volver sobre la cl\u00e1sica pregunta de\u00a0qu\u00e9 fue antes, \u00bfel huevo o la gallina? pero aplicada\u00a0a la publicidad: qu\u00e9 ha de ir antes, \u00bfel copy o las im\u00e1genes que lo ilustran?<\/strong> En otro punto de vista, \u00bfprimero se piensan las im\u00e1genes conceptuales o el texto que las explican?<\/strong><\/p>\n Teniendo en cuenta que las im\u00e1genes brillan por su ausencia en este blog y que no pongo fotos en mi perfil (sin querer cortar el rollo<\/a>), est\u00e1 clara mi respuesta que adem\u00e1 ya he puesto en el titular del post: para mi, primero es el texto y luego las im\u00e1genes<\/strong>.<\/p>\n S\u00ed, todo el mundo sabe que una imagen vale m\u00e1s que mil palabras<\/strong> pero \u00bfsu hubiera entendido una enorme bola de luz como inspiraci\u00f3n? \u00bfCu\u00e1ntos hubieran pensando en ella como un c\u00famulo de\u00a0muchas bombillas encendidas si no hay alguien que lo dice? Y lo mismo con el peluche, \u00bfconfianza para la ni\u00f1a? Tambi\u00e9n podr\u00eda ser tranquilidad, protecci\u00f3n, seguridad…<\/p>\n Precisamente hace unos d\u00edas que puse en mi Tumblr<\/a> una cita relacionada con la que me gustar\u00eda acabar antes, por supuesto, de pedirte la opini\u00f3n: \u00abla palabra justa en el lugar exacto sigue teniendo m\u00e1s fuerza que mil im\u00e1genes<\/a>\u00bb seg\u00fan \u00d3scar Bilbao.<\/p>\n","protected":false},"excerpt":{"rendered":" Hace un tiempo que Hyundai\u00a0nos ofrece un spot donde parece que las im\u00e1genes no encajen con las frases de la voz en off. No consigo encontrarlo, pero quiz\u00e1\u00a0lo recuerdes:\u00a0una familia va en coche y\u00a0se encuentra ‘cosas’ que podr\u00edamos llamar conceptuales por su camino. As\u00ed, en lugar de que haya postes de electricidad de los de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[534,335,415],"class_list":["post-433","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-copywriting","tag-credibilidad-publicitaria","tag-marcas-coches"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=433"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/433\/revisions"}],"predecessor-version":[{"id":19488,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/433\/revisions\/19488"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}