{"id":4322,"date":"2012-04-23T15:28:18","date_gmt":"2012-04-23T13:28:18","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4322"},"modified":"2015-03-02T12:24:41","modified_gmt":"2015-03-02T11:24:41","slug":"contenidos-decisiones-gramaticales","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/04\/23\/contenidos-decisiones-gramaticales\/","title":{"rendered":"[Contenidos] Decisiones gramaticales"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>No me cansar\u00e9 de decir que tenemos que <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/05\/16\/contenidos-escribir-pensando-en-quien-lo-leera\/http:\/\/\">conocer a las personas<\/a> que leer\u00e1n nuestros textos para adaptar nuestro lenguaje y tono. \u00bfC\u00f3mo sino esperamos conectar con ellos?<\/p>\n<ul>\n<li>Primera decisi\u00f3n: el <strong>g\u00e9nero<\/strong> gramatical. A no ser que nuestro producto est\u00e9 orientado \u00fanicamente a mujeres, lo habitual es usar el masculino como generalizaci\u00f3n. No obstante, tambi\u00e9n se pueden utilizar adjetivos que sean neutros y dejar que sea quien lo lea que lo interprete.<\/li>\n<li>La segunda cuesti\u00f3n a tener en cuenta, la <strong>persona<\/strong> gramatical: \u00bft\u00fa, usted o nosotros? Tradicionalmente nos dirig\u00edamos al usuario de usted, como forma de respeto. Las redes sociales han propiciado que se use m\u00e1s el t\u00fa y el nosotros (como plural inclusivo).<\/li>\n<li>Y la tercera, el <strong>tiempo<\/strong>: aqu\u00ed casi se acepta todo aunque <a title=\"[Contenidos] Primer acercamiento a las call to action\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/26\/contenidos-primer-acercamiento-a-las-call-to-action\/\">los imperativos<\/a> son cada vez m\u00e1s utilizados en los textos (<a title=\"[WWW] No m\u00e1s \u201cclick aqu\u00ed\u201d\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2009\/10\/29\/www-no-mas-click-aqui\/\">haz click<\/a>, visita esta p\u00e1gina, desc\u00e1rgate&#8230;).<\/li>\n<\/ul>\n<p>Relee si quieres esta newsletter fij\u00e1ndote c\u00f3mo est\u00e1 escrita y ver\u00e1s&#8230; bueno, descubre t\u00fa c\u00f3mo te trato.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 39 (9 de mayo de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. No me cansar\u00e9 de decir que tenemos que conocer a las personas que leer\u00e1n nuestros textos para adaptar nuestro lenguaje y tono. \u00bfC\u00f3mo sino esperamos conectar con ellos? Primera decisi\u00f3n: el g\u00e9nero gramatical. A no ser que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[475,472],"class_list":["post-4322","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-guia-de-estilo","tag-ortografia"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4322","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4322"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4322\/revisions"}],"predecessor-version":[{"id":4325,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4322\/revisions\/4325"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4322"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4322"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4322"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}