{"id":432,"date":"2008-11-05T23:08:36","date_gmt":"2008-11-05T22:08:36","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=432"},"modified":"2026-01-05T14:17:02","modified_gmt":"2026-01-05T13:17:02","slug":"media-news-s45-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/11\/05\/media-news-s45-a08\/","title":{"rendered":"Media News S45 A08"},"content":{"rendered":"

Publicidad<\/strong>
\nDos de smoothies: 1\/ vaya momento pijo que ha tenido Fruit simple para elegir el slogan de su campa\u00f1a: \u00a1te lo juro por smoothie<\/a>! Buscan v\u00eddeos, tienen blog y montan algo en Second life. \u00bfEs que este smoothie es solo para pijos? No me atrevo, osea,\u00a0a decir que solo\u00a0beben smoothies los pijos porque, osea, yo\u00a0los he probado. 2\/ Minute maid se ha sacado de la manga un Tentemmpi\u00e9<\/a> que tiene textura smoothie y que, dicen, \u00abte ayuda\u00a0a aguantar hasta la pr\u00f3xima comida\u00bb. En el anuncio en prensa han utilizado material de oficina para construir un pinchito junto a la frase \u00abporque hay horas que te lo comer\u00edas todo\u00bb. Aqu\u00ed cambian de pijos a currantes oficinistas que no pueden ni salir a hacer un caf\u00e9.<\/p>\n

Internet<\/strong>
\nHace unos d\u00edas pude ojear el libro \u00abConsejos para tener \u00e9xito online\u00bb de Taschen. Me llam\u00f3 la atenci\u00f3n\u00a0el formato de\u00a0su edici\u00f3n, con pesta\u00f1as a los lados diferenciando sus cap\u00edtulos, y sus\u00a0qu\u00e9 hacer y qu\u00e9 no hacer. Ahora\u00a0por casualidad he ido a parar a la versi\u00f3n en ingl\u00e9s (\u00abGuidelines for online success<\/a>\u00ab) que se puede consultar online bastante bien. Contiene muchas im\u00e1genes y su \u00edndice sigue el proceso de creaci\u00f3n de una web: dise\u00f1o, marketing y comunicaci\u00f3n,\u00a0programaci\u00f3n y contenidos.<\/p>\n

Televisi\u00f3n<\/strong>
\nHay\u00a0demasiados adjetivos que sirven para calificar el final de Mundial de F\u00f3rmula 1 pero, desde el punto de vista televisivo, este domingo fue un\u00a0ejemplo m\u00e1s de lo complicado que puede resultar realizar y comentar\u00a0un evento deportivo de estas caracter\u00edsticas. Seguramente alguna c\u00e1mara enfocaba el adelantamiento que decant\u00f3 el t\u00edtulo pero tuvimos que sufrir con los comentaristas la desinformaci\u00f3n.\u00a0La cara que se nos qued\u00f3 a todos la hemos tenido varias veces a lo largo del Mundial: nadie sab\u00eda que hab\u00eda pasado, nadie lo hab\u00eda visto. Salvados por la repetici\u00f3n.<\/p>\n

Cine<\/strong>
\nEl cine fabrica cada vez menos sue\u00f1os, cada vez cuesta m\u00e1s llenar una sala. Al marketing de Hollywood se le suma cualquier propuesta para hacer que la gente vaya al cine. Las vutacas VIP en las mejoras zonas son el ejemplo m\u00e1s reciente de la desesperaci\u00f3n de algunas salas por conseguir aumentar su recaudaci\u00f3n. Ahora bien, anunciar una pel\u00edcula<\/a> con el argumento de ver antes otro\u00a0trailer es un pel\u00edn cutre.<\/p>\n","protected":false},"excerpt":{"rendered":"

Publicidad Dos de smoothies: 1\/ vaya momento pijo que ha tenido Fruit simple para elegir el slogan de su campa\u00f1a: \u00a1te lo juro por smoothie! Buscan v\u00eddeos, tienen blog y montan algo en Second life. \u00bfEs que este smoothie es solo para pijos? No me atrevo, osea,\u00a0a decir que solo\u00a0beben smoothies los pijos porque, osea, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[228,48,235,118],"class_list":["post-432","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-entradas-de-cine","tag-formula-1","tag-marcas-de-bebidas-no-alcoholicas","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=432"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/432\/revisions"}],"predecessor-version":[{"id":36048,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/432\/revisions\/36048"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}