{"id":4305,"date":"2012-04-21T12:28:34","date_gmt":"2012-04-21T10:28:34","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4305"},"modified":"2012-04-22T12:16:16","modified_gmt":"2012-04-22T10:16:16","slug":"quiero-ser-community-manager-tambien-llega-por-fin-a-librerias","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/04\/21\/quiero-ser-community-manager-tambien-llega-por-fin-a-librerias\/","title":{"rendered":"\u00abQuiero ser Community Manager\u00bb, tambi\u00e9n llega por fin a librer\u00edas"},"content":{"rendered":"<figure style=\"width: 176px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.esic.es\/editorial\/editorial_producto.php?isbn=9788473568319\"><img loading=\"lazy\" decoding=\"async\" style=\"margin-left: 5px; margin-right: 5px;\" title=\"Quiero ser Community Manager\" src=\"http:\/\/www.evasanagustin.com\/quierosercm.jpg\" alt=\"Quiero ser Community Manager\" width=\"176\" height=\"256\" \/><\/a><figcaption class=\"wp-caption-text\">Portada de &quot;Quiero ser Community Manager&quot;, mi sexto libro (en coautor\u00eda) en llegar a librer\u00edas<\/figcaption><\/figure>\n<p>Cuando <a href=\"http:\/\/www.simdalom.com\/blog\/\">Chema <\/a>me invit\u00f3 a participar en un <a href=\"http:\/\/www.esic.es\/editorial\/editorial_producto.php?isbn=9788473568319\">libro sobre community manager<\/a> escribiendo sobre <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">contenidos<\/a> lo vi como una buena oportunidad de <a title=\"Resultados: \u00bfQui\u00e9n debe redactar los contenidos corporativos?\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/07\/19\/resultados-%c2%bfquien-debe-redactar-los-contenidos-corporativos\/\">minar desde dentro<\/a>: \u00bfseguro que este perfil es el m\u00e1s adecuado para crear una estrategia de contenidos?<\/p>\n<p>Si pensamos en el marketing en general y no solo en medios sociales, <strong><\/strong>sigo pensando que <strong>no<\/strong>. Pero el mercado sigue demandado este perfil mulitarea, por lo que mi contribuci\u00f3n podr\u00eda servir para darle algo de apoyo en ese sentido.<\/p>\n<p>As\u00ed que en \u00ab<strong>El community manager y los contenidos<\/strong>\u00ab, hay unas 20 p\u00e1ginas para explicar los <a title=\"Marketing de contenidos en 10 pasos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/01\/17\/marketing-de-contenidos-en-10-pasos\/\">pasos para hacer una estrategia de contenidos<\/a> y algunas recomendaciones para escribir contenidos web como pueden ser posts y tuits, es decir, centrado en medios sociales. En este sentido, podr\u00eda decirse que mi cap\u00edtulo es un resumen del libro sobre marketing de contenidos que ya <a href=\"https:\/\/twitter.com\/#!\/evasanagustin\/status\/188533451832557568\">llevo un tiempo preparando<\/a> y que espero poder anunciar muy pronto.<\/p>\n<p>Pero \u00ab<a href=\"http:\/\/www.esic.es\/editorial\/editorial_producto.php?isbn=9788473568319\">Quiero ser Community Manager<\/a>\u00bb (editorial ESIC) es un libro colaborativo. Su subt\u00edtulo es \u00ab10 profesionales y 5 compa\u00f1\u00edas analizan una nueva realidad\u00bb y comparto p\u00e1ginas con Ra\u00fal Hernandez, Pedro Jare\u00f1o, Roberto Carreras, Chema Mart\u00ednez-Priego, Mauro A. Fuentes, Antonio Toca, \u00c1ngel \u00c1lvarez, Isabel Ramis, Chiara Cabrera, Juan Andr\u00e9s Milleiro, Eduardo Cicuendez y Pedro Marque\u00f1o M\u00e9ndez. Puedes descargarte <a href=\"http:\/\/dl.dropbox.com\/u\/42054905\/AEMARK\/Novedades%20editoriales%20ESIC\/978-84-7356-831-9%20Quiero%20ser%20Community%20Manager.pdf\">el \u00edndice y el primer cap\u00edtulo <\/a>para saber qui\u00e9n ha escrito qu\u00e9.<\/p>\n<p>El mundo editorial ha querido que este libro tarde, literalmente, 1 a\u00f1o a llegar a librer\u00edas as\u00ed que lo que empez\u00f3 como mi 6\u00ba libro ha acabado siendo el 7\u00ba en ponerse a la venta porque \u00ab<a title=\"\u201cFacebook para dummies\u201d, lleg\u00f3 al fin a librer\u00edas\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/04\/21\/facebook-para-dummies-llego-al-fin-a-librerias\/\">Facebook para dummies<\/a>\u00ab, aunque tambi\u00e9n con un retraso considerable, empez\u00f3 despu\u00e9s pero acab\u00f3 antes. M\u00e1s informaci\u00f3n sobre <a href=\"http:\/\/www.evasanagustin.com\/editorial.htm\">el 8\u00ba y 9\u00ba<\/a>, repito, espero que muy pronto.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cuando Chema me invit\u00f3 a participar en un libro sobre community manager escribiendo sobre contenidos lo vi como una buena oportunidad de minar desde dentro: \u00bfseguro que este perfil es el m\u00e1s adecuado para crear una estrategia de contenidos? Si pensamos en el marketing en general y no solo en medios sociales, sigo pensando que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[394,118],"class_list":["post-4305","post","type-post","status-publish","format-standard","hentry","category-dm","tag-community-manager","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4305","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4305"}],"version-history":[{"count":13,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4305\/revisions"}],"predecessor-version":[{"id":4317,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4305\/revisions\/4317"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4305"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4305"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4305"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}