{"id":4293,"date":"2012-04-21T11:18:32","date_gmt":"2012-04-21T09:18:32","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4293"},"modified":"2012-04-21T11:30:36","modified_gmt":"2012-04-21T09:30:36","slug":"facebook-para-dummies-llego-al-fin-a-librerias","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/04\/21\/facebook-para-dummies-llego-al-fin-a-librerias\/","title":{"rendered":"\u00abFacebook para dummies\u00bb, lleg\u00f3 al fin a librer\u00edas"},"content":{"rendered":"<p>\u00ab<a href=\"http:\/\/www.facebook.com\/pages\/FB-para-dummies\/258332350860950\">Facebook para dummies<\/a>\u00ab, un libro que <strong>por suerte<\/strong> comparto con <a href=\"http:\/\/cristinaaced.com\/blog\/2012\/04\/11\/facebook-para-dummies-ya-esta-en-librerias\/\">Cristina<\/a> (si la conoces, sabes por qu\u00e9, sino sigue leyendo y lo comprender\u00e1s), lleg\u00f3 a librer\u00edas hace un par de semanas. Pero este es solo el final de la historia, la alegr\u00eda de saber que <a href=\"http:\/\/planetadelibros.com\/l-65767\">ya se puede comprar<\/a> y que alguien podr\u00e1 hacer uso de \u00e9l. Detr\u00e1s, hay mucho m\u00e1s&#8230;<\/p>\n<figure style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"http:\/\/www.planetadelibros.com\/facebook-para-dummies-libro-65767.html\"><img loading=\"lazy\" decoding=\"async\" class=\" \" title=\"Facebook para dummies\" src=\"http:\/\/www.evasanagustin.com\/fbparadummies.jpg\" alt=\"Facebook para dummies\" width=\"300\" height=\"382\" \/><\/a><figcaption class=\"wp-caption-text\">Portada de &quot;Facebook para dummies&quot;, mi s\u00e9ptimo libro (este en coautor\u00eda con Cristina Aced) ya en librer\u00edas<\/figcaption><\/figure>\n<p>El principio del libro se remonta a verano del a\u00f1o pasado, cuando nos pasaron el encargo. Hab\u00eda una versi\u00f3n en ingl\u00e9s as\u00ed que ten\u00edamos una gu\u00eda que seguir y adaptar al mercado espa\u00f1ol. Hasta ah\u00ed las buenas noticias porque luego todo fueron malas: la &#8216;adaptaci\u00f3n&#8217; acab\u00f3 siendo &#8216;crear desde cero&#8217; por <strong>los continuos cambios de Facebook<\/strong>.<\/p>\n<p>Lo peor: el F8. Cuando ya ten\u00edamos el manuscrito entregado, anuncios casi diarios de novedades hicieron que nos tocase vivir un par de meses pendientes de cu\u00e1ndo se implementar\u00eda la biograf\u00eda, de nuevas estad\u00edsticas, de cambios en grupos, de men\u00fas diferentes&#8230; entre otros muchos cambios que han ido sucedi\u00e9ndose (y que todav\u00eda siguen). <strong>Todo eso implicaba cambios a la parte que el libro tiene de manual aunque afortunadamente tambi\u00e9n tiene una parte estrat\u00e9gica que no se vi\u00f3 tan afectada<\/strong>.<\/p>\n<p>La sensaci\u00f3n de que no iba a terminarse nunca acab\u00f3 convirtiendo <a href=\"http:\/\/www.facebook.com\/pages\/FB-para-dummies\/258332350860950\">este libro<\/a> en pesadilla que felizmente, como los peores sue\u00f1os, termin\u00f3 con la realidad que es verlo en librer\u00edas y, como en los peores proyectos, tambi\u00e9n termina con un aprendizaje que es lo poco preparado que est\u00e1 el libro en papel para la beta continua del mundo digital.<\/p>\n<p>\u00ab<a href=\"http:\/\/www.facebook.com\/pages\/FB-para-dummies\/258332350860950\">Facebook para dummies<\/a>\u00bb es mi 7\u00ba libro (esta vez en coautor\u00eda con Cristina Aced), aunque es el 6\u00ba en llegar a librer\u00edas&#8230; unos 9 meses despu\u00e9s de empezar a pensar en \u00e9l y unos 15 desde mi \u00faltima aventura editorial, \u00ab<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/10\/19\/marketing-2-0-en-una-semana\/\">Marketing 2.0 en una semana<\/a>\u00ab. Sobre el 6\u00ba que escrib\u00ed, o el 7\u00ba que se hace un hueco en las estanter\u00edas, ir\u00e1 mi pr\u00f3ximo post y tienes la lista completa de los <a href=\"http:\/\/www.evasanagustin.com\/editorial.htm\">libros que he publicado<\/a> en mi web.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00abFacebook para dummies\u00ab, un libro que por suerte comparto con Cristina (si la conoces, sabes por qu\u00e9, sino sigue leyendo y lo comprender\u00e1s), lleg\u00f3 a librer\u00edas hace un par de semanas. Pero este es solo el final de la historia, la alegr\u00eda de saber que ya se puede comprar y que alguien podr\u00e1 hacer uso [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[343,118],"class_list":["post-4293","post","type-post","status-publish","format-standard","hentry","category-dm","tag-facebook","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4293","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4293"}],"version-history":[{"count":9,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4293\/revisions"}],"predecessor-version":[{"id":4301,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4293\/revisions\/4301"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4293"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4293"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4293"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}