{"id":429,"date":"2008-10-25T13:08:27","date_gmt":"2008-10-25T11:08:27","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=429"},"modified":"2015-03-02T12:39:07","modified_gmt":"2015-03-02T11:39:07","slug":"www-la-importancia-del-asunto","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/10\/25\/www-la-importancia-del-asunto\/","title":{"rendered":"[WWW] La importancia del \u201cAsunto\u201d"},"content":{"rendered":"<p>Si te llega un mail con el asunto \u00abUna campa\u00f1a viral viralizando un virus\u00bb es imposible que no lo abras. La curiosidad hace, como m\u00ednimo, que leas las primeras l\u00edneas para saber realmente de qu\u00e9 va. Yo lo hice as\u00ed y me encontr\u00e9 con\u00a0<a href=\"http:\/\/www.simdalom.com\/blog\/2008\/10\/20\/marketing-de-libros-y-peliculas-creando-contextos\/\" target=\"_blank\">el mail<\/a> de <a href=\"http:\/\/janes.es\/\" target=\"_blank\">Juanma<\/a> donde me explicaba la campa\u00f1a para el libro \u00ab<a href=\"http:\/\/www.lasenal.es\/ls\/\" target=\"_blank\">La se\u00f1al<\/a>\u00bb (puedes conocer los detalles del <em>widget<\/em> que han creado para difundir el\u00a0virus en <a href=\"http:\/\/marccortes.blogspot.com\/2008\/10\/viralizar-un-virus-la-seal.html\" target=\"_blank\">otros posts<\/a>).<\/p>\n<p>M\u00e1s que inspirarme a hablar de la campa\u00f1a, su mensaje ha conseguido que me interese recopilar algunos consejos para\u00a0<strong>redactar correctamente el Asunto de un mail<\/strong> porque\u00a0de\u00a0los \u00faltimos\u00a0mails que me han llegado desde agencias, \u00e9ste es el que ten\u00eda el asunto mejor escrito.<\/p>\n<p>Recordemos que en una\u00a0campa\u00f1a de blogmarketing, un\u00a0env\u00edo de newsletter o cualquier<strong>\u00a0<\/strong>otro\u00a0emailing (incluso personal), <strong>el asunto\u00a0es la primera impresi\u00f3n<\/strong> que recibir\u00e1 el destinatario y <a href=\"http:\/\/www.microsoft.com\/spain\/empresas\/marketing\/asunto_eficaz.mspx\" target=\"_blank\">dicen<\/a> que el motivo por el que se abren el 35% de los mails. Como no siempre se conoce al remitente, lo m\u00e1s eficaz es trabajar esa l\u00ednea de texto como la m\u00e1s importante y \u00a1nunca, nunca, dejarla vac\u00eda!<\/p>\n<p>Consejos b\u00e1sicos pero que mucha gente descuida:<\/p>\n<ul>\n<li>\u00ab<strong>ni demasiado largo ni demasiado corto<\/strong>, y debe tranquilizar al destinatario en el hecho que el mensaje no es spam y no contiene virus\u00bb son las dos \u00fanicas sugerencias del \u00ab<a href=\"http:\/\/winred.com\/biblioteca\/libroblancoemailmarketing.pdf\" target=\"_blank\">Libro blanco sobre el email marketing<\/a>\u00bb de\u00a0la IAB.<\/li>\n<li>por tanto, hay que evitar palabras que no pasen el <strong>filtro del spam<\/strong> como pueden ser &#8216;gratis&#8217; o &#8216;compra ahora&#8217; pero tampoco repetir signos de puntuaci\u00f3n.<\/li>\n<li>\u00ablos titulares <strong>atractivos e informativos<\/strong> son mejores que los temporales\u00bb es lo que sugiere\u00a0Neus en \u00ab<a href=\"http:\/\/www.neusarques.com\/aprendercomunicaciondigital\/\" target=\"_blank\">Aprender comunicaci\u00f3n digital<\/a>\u00ab.<\/li>\n<li>incluir el\u00a0nombre del destinatario para <a href=\"http:\/\/fumadaestrategica.com\/2008\/03\/27\/email-marketing-la-efectividad-en-la-redaccion-y-personalizacion.php\" target=\"_blank\"><strong>personalizar cada env\u00edo<\/strong><\/a>.<\/li>\n<li>deber\u00eda contener un <strong>resumen del contenido<\/strong> pero a veces una pregunta que despierte la curiosidad es m\u00e1s efectiva.<\/li>\n<li>la educaci\u00f3n recomienda <strong>no escribirlo en may\u00fasculas<\/strong>.<\/li>\n<\/ul>\n<p>Todo esto para que en un par de segundos el destinatario se decida a <a href=\"http:\/\/www.newslettersoft.com\/articles\/10\/1\/Como-aumentar-el-numero-de-aperturas-de-tus-correos-mejorando-el-campo-asunto-subject\/Pagina1.html\" target=\"_blank\">abrir el mail<\/a>. A partir de ah\u00ed, el mensaje es el protagonista.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si te llega un mail con el asunto \u00abUna campa\u00f1a viral viralizando un virus\u00bb es imposible que no lo abras. La curiosidad hace, como m\u00ednimo, que leas las primeras l\u00edneas para saber realmente de qu\u00e9 va. Yo lo hice as\u00ed y me encontr\u00e9 con\u00a0el mail de Juanma donde me explicaba la campa\u00f1a para el libro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,412],"tags":[190,501],"class_list":["post-429","post","type-post","status-publish","format-standard","hentry","category-internet","category-redaccion-de-contenidos","tag-blogmarketing","tag-email-marketing"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=429"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/429\/revisions"}],"predecessor-version":[{"id":6758,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/429\/revisions\/6758"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}