{"id":4287,"date":"2012-04-20T14:08:03","date_gmt":"2012-04-20T12:08:03","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4287"},"modified":"2015-03-02T12:26:26","modified_gmt":"2015-03-02T11:26:26","slug":"encuesta-por-que-el-contenido-es-el-rey-para-ti","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/04\/20\/encuesta-por-que-el-contenido-es-el-rey-para-ti\/","title":{"rendered":"Encuesta: \u00bfpor qu\u00e9 el contenido es el rey para ti?"},"content":{"rendered":"<p>Hace m\u00e1s o menos un a\u00f1o por estas fechas planteaba la cuesti\u00f3n \u00bf<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/10\/encuesta-%C2%BFque-es-para-ti-una-hoja-en-blanco\/\">qu\u00e9 es para ti una hoja en blanco<\/a>? Ayer mientras preguntaba a <a href=\"http:\/\/www.facebook.com\/evasanagustin\/events\">los alumnos<\/a> si cre\u00edan que <strong>el contenido es el rey<\/strong> se me ha ocurrido hac\u00e9rtela a ti.<\/p>\n<p>Me gusta empezar las sesiones sobre marketing de contenidos con esa pregunta para ver el nivel de \u00bfescepticismo, fanatismo? en la sala. Hay quien no responde o se encoge de hombros como si el contenido no sirviese <a title=\"[Contenidos] 10 motivos por los que el marketing de contenidos es necesario, \u00fatil y beneficioso\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/01\/13\/contenidos-10-motivos-por-los-que-el-marketing-de-contenidos-es-necesario\/\">para nada<\/a>. A ellos les digo siempre que espero contagiarles y que salgan convencidos de que es as\u00ed, de que <a href=\"http:\/\/evasanagustin.tumblr.com\/post\/2189011056\/is-your-content-king\">puede ser el rey<\/a> si se le trata bien. Al resto, a los que ya est\u00e1n convencidos, les intento sacar todos los argumentos posibles para que convenzan a los dem\u00e1s&#8230; as\u00ed no me siento tan sola como fan\u00e1tica del tema.<\/p>\n<p>Si tambi\u00e9n crees que <strong>el contenido es muy importante en las estrategias de marketing<\/strong>, deja tu comentario con tu respuesta: \u00bfpor qu\u00e9? Empiezo yo aunque creo que lo he explicado <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">alguna vez<\/a>: para mi el contenido es el rey porque puede atraer a tu audiencia con la misma &#8216;facilidad&#8217; con la que puede llevarlos a los brazos de tu competencia.<\/p>\n<p>De alguna manera, responder implica tambi\u00e9n pensar en qu\u00e9 es <a href=\"http:\/\/vimeo.com\/16063606\">un buen contenido<\/a> as\u00ed que, si quieres, tambi\u00e9n puedes contestar a esta otra pregunta indirecta: \u00bfqu\u00e9 crees que hace que el contenido est\u00e9 por encima de otras cosas? \u00bfQu\u00e9 lo convierte en tan especial?<\/p>\n<p>Con las respuestas, como con las de la hoja en blanco, intentar\u00e9 hacer <a href=\"http:\/\/www.facebook.com\/evasanagustin\/app_197936773558886\">un ebook<\/a> que de a\u00fan <a href=\"http:\/\/www.marketingdecontenidos.es\/por-que-tu-estrategia-necesita-contenidos\">m\u00e1s argumentos<\/a> para seguir diciendo que el contenido es el rey.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace m\u00e1s o menos un a\u00f1o por estas fechas planteaba la cuesti\u00f3n \u00bfqu\u00e9 es para ti una hoja en blanco? Ayer mientras preguntaba a los alumnos si cre\u00edan que el contenido es el rey se me ha ocurrido hac\u00e9rtela a ti. Me gusta empezar las sesiones sobre marketing de contenidos con esa pregunta para ver [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[74],"class_list":["post-4287","post","type-post","status-publish","format-standard","hentry","category-dm","tag-encuesta"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4287"}],"version-history":[{"count":6,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4287\/revisions"}],"predecessor-version":[{"id":6737,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4287\/revisions\/6737"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}