{"id":428,"date":"2008-10-22T21:48:50","date_gmt":"2008-10-22T20:48:50","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=428"},"modified":"2015-01-21T21:50:37","modified_gmt":"2015-01-21T20:50:37","slug":"media-news-s43-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/10\/22\/media-news-s43-a08\/","title":{"rendered":"Media News S43 A08"},"content":{"rendered":"

Cine
\n<\/strong>Conocer de un poco m\u00e1s a Rom\u00e1n Gubern<\/a> en la entrevista de Blog de cine<\/a> es recomendable pero me gustar\u00eda destacar el dato que da: \u00abHe le\u00eddo en alg\u00fan sitio que la influencia de la cr\u00edtica de cine en la prensa es escas\u00edsima en Espa\u00f1a: en algo as\u00ed como un 7% en los hombres y un 2% en las mujeres. Resulta mucho m\u00e1s eficaz la informaci\u00f3n de boca a oreja.\u00bb Me encantar\u00eda saber cu\u00e1l es la fuente.\u00a0<\/strong><\/p>\n

Televisi\u00f3n<\/strong>
\nNuevas estad\u00edsticas<\/a> sobre la TDT, pero esta vez cualitativas: el 57,9% de los encuestados por el CIS considera que tener m\u00e1s canales especializados y gratuitos y mejor calidad de imagen y sonido son las principales ventajas; el 55,2% cree que la mayor desventaja es tener que comprar un descodificador y el 27% ajustar la antena. En el mismo informe<\/a> un dato a tener en cuenta: el\u00a058,4% asegura que la calidad de nuestra televisi\u00f3n tiene poco calidad, el 15,1% cree que\u00a0ninguna.<\/p>\n

Publicidad<\/strong>
\nDir\u00eda que fue desde que Levis se dedic\u00f3 a sacarle la ropa a sus modelos<\/a> que parece que\u00a0eso de llevar\u00a0varias capas\u00a0de ropa\u00a0vende, siempre que puedas arranc\u00e1rtelas f\u00e1cilmente, claro. Lo usaron en el\u00a0de Aut\u00f3nomos de Vodafone<\/a>\u00a0y ahora vuelven los de Dodge y lo usan para su Jorney<\/a>. El objetivo es el mismo: intentar vender un solo producto a todos los roles que tenemos en nuestra vida o, dicho de otra manera, llamar la atenci\u00f3n a m\u00e1s de un target.<\/p>\n

Internet<\/strong>
\nJavier Godoy propone<\/a> medir la presencia en medios sociales midiendo tres cosas: la reputaci\u00f3n, la popularidad y la influencia. De su presentaci\u00f3n<\/a> me gustar\u00eda tambi\u00e9n destacar el concepto ‘share of conversation’<\/em>. Aunque sea muy dif\u00edcil de medir de manera global, es importante estar pendiente de la cuota que tenemos, por ejemplo, si\u00a0somos protagonistas de los temas de actualidad de nuestra categor\u00eda o cu\u00e1ntas conversaciones hemos iniciado.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cine Conocer de un poco m\u00e1s a Rom\u00e1n Gubern en la entrevista de Blog de cine es recomendable pero me gustar\u00eda destacar el dato que da: \u00abHe le\u00eddo en alg\u00fan sitio que la influencia de la cr\u00edtica de cine en la prensa es escas\u00edsima en Espa\u00f1a: en algo as\u00ed como un 7% en los hombres […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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