{"id":4238,"date":"2012-04-02T12:48:22","date_gmt":"2012-04-02T10:48:22","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4238"},"modified":"2015-03-02T12:58:04","modified_gmt":"2015-03-02T11:58:04","slug":"contenidos-comparando-bocadillos-con-articulos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/04\/02\/contenidos-comparando-bocadillos-con-articulos\/","title":{"rendered":"[Contenidos] Comparando bocadillos con art\u00edculos"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes<\/p>\n<blockquote><p>Despu\u00e9s de trabajar en el<a title=\"[Contenidos] Jardiner\u00eda de contenidos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/03\/28\/contenidos-jardineria-de-contenidos\/\"> jard\u00edn de los contenidos<\/a>, \u00bfte apetece un sandwich? S\u00ed, seguimos hablando de <a href=\"http:\/\/www.scoop.it\/t\/redaccion-contenidos-web\">escribir<\/a> y no art\u00edculos de cocina. Y es que en <a href=\"http:\/\/writetodone.com\/2011\/04\/14\/the-critical-importance-of-sandwiching-your-copywriting\">Write to Done<\/a> comparan los art\u00edculos con los bocadillos.<\/p>\n<p>Seg\u00fan este planteamiento de Sean DSouza, <strong>las rebanadas de pan equivalen a la apertura y a la clausura de un texto<\/strong>. Igual que para que el bocadillo sea f\u00e1cil de comer necesita el pan arriba y abajo, los art\u00edculos tambi\u00e9n. Hablamos entonces de introducciones y conclusiones que pueden ser casi id\u00e9nticas.<\/p>\n<p>Siempre hay excepciones (\u00bflos montaditos se pueden considerar bocadillos?) pero coincido bastante con la idea. Pero tambi\u00e9n es cierto que si <strong>la rebanada superior tiene algo diferente<\/strong> (ll\u00e1male s\u00e9samo o una buena pregunta que anime a seguir leyendo), el bocadillo ser\u00e1 m\u00e1s atractivo.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 38 (2 de mayo de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes Despu\u00e9s de trabajar en el jard\u00edn de los contenidos, \u00bfte apetece un sandwich? S\u00ed, seguimos hablando de escribir y no art\u00edculos de cocina. Y es que en Write to Done comparan los art\u00edculos con los bocadillos. Seg\u00fan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[512],"class_list":["post-4238","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-redaccion-de-articulos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4238","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4238"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4238\/revisions"}],"predecessor-version":[{"id":6776,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4238\/revisions\/6776"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4238"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4238"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4238"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}