30 segundos es el tiempo\u00a0medio que tiene\u00a0un spot para que dejemos de hacer lo que hacemos durante el corte publicitario y atender a su llamada. L\u00f3gicamente, si ya estamos frente a la nevera tiene pocas posibilidades pero cuando estamos en la misma habitaci\u00f3n con el dedo en el n\u00famero de otra cadena, la cosa cambia.<\/p>\n
Idealmente, todos los elementos que componen un spot deber\u00edan lograr ese objetivo. Pero lo m\u00e1s com\u00fan es que troceemos la informaci\u00f3n y nos quedemos con una m\u00fasica que incite al tarareo, unas im\u00e1genes impactantes que nos enganchen o un copy que nos haga pensar. Si tengo que elegir, me quedo con el texto (no pod\u00eda ser de otra manera).<\/p>\n
Por eso me gusta el nuevo anuncio de Axa. Su manera de demostrar que \u00abreinventan los seguros\u00bb es creando un texto que cambia por completo el sentido al leerlo de arriba abajo que a la inversa. Cuentan en Busca Spot<\/a> que no es un recurso nuevo y en Men\u00e9ame<\/a> lo consideran hasta cansino pero a mi me deja clavada en el sof\u00e1 leyendo con la voz en off y viendo c\u00f3mo est\u00e1n compuestas las frases para que se puedan ‘rebobinar’.<\/p>\n Por cierto, \u00bfes cosa m\u00eda o la tendencia es ‘reinventarse’<\/a>?<\/p>\n Actualizaci\u00f3n al d\u00eda siguiente<\/em><\/strong>: en Com&ic hablan de exprimir los spots<\/a>\u00a0en la l\u00ednea de los primeros p\u00e1rrafos de este post y en El contenedor de Rafa<\/a> referencian un v\u00eddeo que rebate los argumentos de Axa.<\/p>\n","protected":false},"excerpt":{"rendered":" 30 segundos es el tiempo\u00a0medio que tiene\u00a0un spot para que dejemos de hacer lo que hacemos durante el corte publicitario y atender a su llamada. L\u00f3gicamente, si ya estamos frente a la nevera tiene pocas posibilidades pero cuando estamos en la misma habitaci\u00f3n con el dedo en el n\u00famero de otra cadena, la cosa cambia. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[149],"class_list":["post-422","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-de-seguros"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":36016,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/422\/revisions\/36016"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}