{"id":4209,"date":"2012-03-19T15:48:14","date_gmt":"2012-03-19T14:48:14","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4209"},"modified":"2015-03-02T12:06:49","modified_gmt":"2015-03-02T11:06:49","slug":"contenidos-sirves-para-dedicarte-a-los-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/03\/19\/contenidos-sirves-para-dedicarte-a-los-contenidos\/","title":{"rendered":"[Contenidos] \u00bfSirves para dedicarte a los contenidos?"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>El pasado 15 de abril asist\u00ed al webinar \u00abAre you content strategy material?\u00bb organizado por MindTouch y con <a href=\"https:\/\/twitter.com\/#!\/scottabel\">Scott Abel<\/a> y <a href=\"https:\/\/twitter.com\/#!\/rahelab\">Rahel Bailie<\/a>. Tuite\u00e9 desde <a href=\"twitter.com\/evasanagustin\/\">@evasanagustin<\/a> algunas unas ideas como su visi\u00f3n del ciclo de vida del contenido (analizar, recopilar, gestionar y publicar) o los pasos para crear una estrategia (justo despu\u00e9s de explicar qu\u00e9 no era):<\/p>\n<ol>\n<li>D\u00f3nde estamos (situaci\u00f3n de partida)<\/li>\n<li>D\u00f3nde queremos estar (objetivos)<\/li>\n<li>Qu\u00e9 hay entre d\u00f3nde estoy y d\u00f3nde quiero estar (gap)<\/li>\n<li>C\u00f3mo llego a esos objetivos (plan)<\/li>\n<\/ol>\n<p>Tambi\u00e9n fueron interesantes las 6 preguntas que debemos hacernos para saber si realmente nos podemos dedicar a esto:<\/p>\n<ul>\n<li>\u00bfYa lo estoy haciendo en mi trabajo?<\/li>\n<li>\u00bfPuedo separar la estrategia de la implementaci\u00f3n?<\/li>\n<li>\u00bfReconocer\u00e1n mis superiores mi trabajo?<\/li>\n<li>\u00bfPuedo argumentar mi propuesta de valor?<\/li>\n<li>\u00bfEstoy listo para arriesgarme y cambiar?<\/li>\n<li>\u00bfPuede pensar como un consultor?<\/li>\n<\/ul>\n<p>No se grab\u00f3 por problemas t\u00e9cnicos pero han publicado <a href=\"http:\/\/www.slideshare.net\/abelsp\/rahel-bailiewebinar\">la presentaci\u00f3n<\/a> y <a href=\"http:\/\/www.mindtouch.com\/blog\/2011\/04\/19\/are-you-content-strategy-material\/\">un resumen<\/a> aunque <a href=\"https:\/\/twitter.com\/#!\/evasanagustin\/status\/58956408946831360\">la frase final<\/a> de palabras de Bailie tambi\u00e9n sirven de conclusi\u00f3n: si no entendemos la esencia del contenido, no lo conseguiremos.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 37 (26 de abril de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. El pasado 15 de abril asist\u00ed al webinar \u00abAre you content strategy material?\u00bb organizado por MindTouch y con Scott Abel y Rahel Bailie. Tuite\u00e9 desde @evasanagustin algunas unas ideas como su visi\u00f3n del ciclo de vida del [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[462],"tags":[508],"class_list":["post-4209","post","type-post","status-publish","format-standard","hentry","category-mercado-de-contenidos","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4209"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4209\/revisions"}],"predecessor-version":[{"id":4824,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4209\/revisions\/4824"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}