{"id":42,"date":"2007-01-22T20:36:08","date_gmt":"2007-01-22T19:36:08","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=42"},"modified":"2007-01-29T20:23:30","modified_gmt":"2007-01-29T19:23:30","slug":"ad-el-hola-de-eon","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/01\/22\/ad-el-hola-de-eon\/","title":{"rendered":"[AD] El \u00abHola\u00bb de E.on"},"content":{"rendered":"<p>No s\u00e9 cu\u00e1nto tiempo hace que o\u00edmos hablar de E.on, Endesa y Gas Natural. Buscando en Google la referencia resulta que\u00a0va a hacer un a\u00f1o en febrero de la publicaci\u00f3n en <em><a href=\"http:\/\/www.elmundo.es\/mundodinero\/2006\/02\/22\/economia\/1140635745.html\">El Mundo Econom\u00eda<\/a><\/em>\u00a0de\u00a0cuando empezamos a ver <a href=\"http:\/\/estaticos02.cache.el-mundo.net\/mundodinero\/imagenes\/2006\/02\/22\/1140635745_g_0.jpg\">similitudes entre sus anuncios<\/a>.\u00a0Como ves, no sigo el tema.<\/p>\n<p><img decoding=\"async\" class=\"alignright\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2007\/01\/eon_220107.miniatura.jpg\" align=\"right\" \/><\/p>\n<p>Por eso hoy me ha sorprendido encontrarme hoy con el saludo de E.on en la prensa. Su gran \u00abHola\u00bb con el fondo rojo me ha recordado inevitablemente <a href=\"http:\/\/www.evasanagustin.com\/addb\/2005\/cuatro2005_1.jpg\">al que nos dio Cuatro<\/a> el mismo d\u00eda\u00a0de su nacimiento. M\u00e1s a\u00fan cuando su slogan es \u00ab<strong>Nueva energ\u00eda<\/strong>\u00ab, siguiendo tambi\u00e9n la l\u00ednea la cadena.<\/p>\n<p>En el <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2007\/01\/eon_220107.jpg\">anuncio<\/a>, igual que\u00a0en su web <a href=\"http:\/\/www.holaeon.com\/\">www.holaeon.com<\/a>, podemos leer la inteligente frase \u00ab<em>Despu\u00e9s de todo lo que le habr\u00e1n contado de nosotros, \u00bfverdad que es hora de conocernos?<\/em>\u00ab. Digo &#8216;inteligente&#8217; porque\u00a0me parece una genial de afrontar todo un a\u00f1o de especulaciones sobre la marca.<\/p>\n<p>El final \u00ab<em>Nuestra vocaci\u00f3n es la energ\u00eda<\/em>\u00bb no s\u00e9 si casa muy bien con las cifras previas (por aquello de fr\u00edo a calor), pero desde luego refleja claramente a qu\u00e9 se dedica la empresa.<\/p>\n<p>Ahora que s\u00e9 qui\u00e9nes son, s\u00f3lo me falta saber a qu\u00e9 vienen (si es que se quedan).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No s\u00e9 cu\u00e1nto tiempo hace que o\u00edmos hablar de E.on, Endesa y Gas Natural. Buscando en Google la referencia resulta que\u00a0va a hacer un a\u00f1o en febrero de la publicaci\u00f3n en El Mundo Econom\u00eda\u00a0de\u00a0cuando empezamos a ver similitudes entre sus anuncios.\u00a0Como ves, no sigo el tema. Por eso hoy me ha sorprendido encontrarme hoy con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[63,62,64],"class_list":["post-42","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-eon","tag-endesa","tag-gas-natural"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/42","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=42"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/42\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=42"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=42"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=42"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}