{"id":4190,"date":"2012-03-12T09:58:14","date_gmt":"2012-03-12T08:58:14","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4190"},"modified":"2023-03-04T18:20:25","modified_gmt":"2023-03-04T17:20:25","slug":"contenidos-el-social-media-marketing-es-la-venganza-del-copy","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/03\/12\/contenidos-el-social-media-marketing-es-la-venganza-del-copy\/","title":{"rendered":"[Contenidos] \u00abEl social media marketing es la venganza del copy\u00bb"},"content":{"rendered":"<p>Esto es lo que afirma <a href=\"http:\/\/comicpublicidad.blogspot.com\/\">Jos\u00e9 Carlos Le\u00f3n<\/a> en \u00ab<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/05\/03\/ad-guru-lo-seras-tu\/\">Guru lo ser\u00e1s tu<\/a>\u00ab, un libro surgido de su experiencia en el mundo de la publicidad y que es un buen ejemplo de reciclaje de contenidos ya que ha dado forma de lectura m\u00e1s que interesante a los posts que ha ido publicando.<\/p>\n<p>De acuerdo con Jos\u00e9 Carlos, \u00abun buen copy, antes de escribir un anuncio, se documenta sobre las propiedades del producto, la sociolog\u00eda del p\u00fablico objetivo y los mensajes de la competencia.\u00bb Eso es lo que deber\u00eda hacer cualquier redactor, web, publicitario o period\u00edstico, para saber sobre qu\u00e9 escribe y para qui\u00e9n lo hace.<\/p>\n<p>Tambi\u00e9n dice que \u00abpuedes tener un dise\u00f1o precioso y de aspecto profesional en segundos, pero lo que har\u00e1 que tengas visitas y retornen ser\u00e1&#8230; el contenido. Es decir, los textos.\u00bb Siendo \u00e9sta la frase que confirma el titular, no podr\u00eda estar m\u00e1s de acuerdo. Sobre todo cuando remata su post original con un \u00abSe\u00f1ores directores de agencias de publicidad, vayan buscando en sus agendas los tel\u00e9fonos de esos copys que ten\u00edan olvidados\u00bb.<\/p>\n<p>Quiz\u00e1 s\u00ed que antes el contenido estaba en segundo plano pero los medios sociales, y con ellos el marketing 2.0, lo han vuelto a convertir en protagonista.<\/p>\n<blockquote><p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 35 (11 de abril de 2011)<\/strong>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Esto es lo que afirma Jos\u00e9 Carlos Le\u00f3n en \u00abGuru lo ser\u00e1s tu\u00ab, un libro surgido de su experiencia en el mundo de la publicidad y que es un buen ejemplo de reciclaje de contenidos ya que ha dado forma de lectura m\u00e1s que interesante a los posts que ha ido publicando. De acuerdo con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[534,349],"class_list":["post-4190","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-copywriting","tag-medios-sociales"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4190"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4190\/revisions"}],"predecessor-version":[{"id":34971,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4190\/revisions\/34971"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}