{"id":4176,"date":"2012-03-05T12:48:02","date_gmt":"2012-03-05T11:48:02","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4176"},"modified":"2016-11-05T19:11:24","modified_gmt":"2016-11-05T18:11:24","slug":"contenido-el-microblogging-y-el-content-curator","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/03\/05\/contenido-el-microblogging-y-el-content-curator\/","title":{"rendered":"[Contenidos] El microblogging y el content curator"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>Si la semana pasada ve\u00edamos las <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/02\/13\/contenidos-diferencias-y-similitudes-entre-blogs-y-facebook\/\">diferencias de contenidos entre blogs y Facebook<\/a>, hoy vamos a poner al microblogging en el otro lado del ring. Y lo haremos en su sentido m\u00e1s amplio, no solo pensando en Twitter. Los tumbleblogs, como <a href=\"http:\/\/evasanagustin.tumblr.com\/\">d+m Xpress<\/a>, est\u00e1n a medio camino entre estos dos mundos&#8230; aunque depende del uso que se le quiera dar, como siempre.<\/p><\/blockquote>\n<blockquote>\n<ul>\n<li><strong>\u00bfQu\u00e9 se puede publicar en un tumbleblog?<\/strong> El <a title=\"[Contenidos] \u00bfQu\u00e9 es un content curator?\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/18\/contenidos-%c2%bfque-es-un-content-curator\/\">content curator<\/a> los utiliza para recopilar im\u00e1genes, v\u00eddeos o citas que se va encontrando en su navegar diario. Estos elementos o posts se muestran incrustados en la p\u00e1gina, es por esto que van un poco m\u00e1s all\u00e1 de simples menciones o enlaces.<\/li>\n<li><strong>\u00bfQu\u00e9 se puede publicar en Twitter?<\/strong> Tambi\u00e9n puede ser \u00e9sta una herramienta para el <a title=\"[Contenidos] Content curator: fuentes y tiempo\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/11\/28\/contenidos-content-curator-fuentes-y-tiempo\/\">content curator<\/a> ya que permite enlazar y recomendar contenidos ajenos pero sobretodo se puede utilizar como un blog en miniatura y publicar mensajes propios, m\u00e1s breves y concentrados.<\/li>\n<\/ul>\n<\/blockquote>\n<blockquote><p>De nuevo los objetivos aparecen a la hora de encontrar similitudes o diferencias entre microblogs, blogs y Facebook. Cuando se utilizan estos tres canales, la opci\u00f3n m\u00e1s f\u00e1cil es utilizar como base de contenidos principales el blog (y la web) y el resto para promocionarlos con enlaces. En el extremo opuesto pueden llegar a publicarse contenidos diferentes en cada canal, siempre y cuando la estrategia lo justifique.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 34 (4 de abril de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. Si la semana pasada ve\u00edamos las diferencias de contenidos entre blogs y Facebook, hoy vamos a poner al microblogging en el otro lado del ring. Y lo haremos en su sentido m\u00e1s amplio, no solo pensando en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438,412],"tags":[292,471,506],"class_list":["post-4176","post","type-post","status-publish","format-standard","hentry","category-content-curation","category-redaccion-de-contenidos","tag-microblogging","tag-microcopy","tag-redaccion-de-tuits"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4176"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4176\/revisions"}],"predecessor-version":[{"id":7774,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4176\/revisions\/7774"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}