{"id":417,"date":"2008-09-25T21:28:53","date_gmt":"2008-09-25T19:28:53","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=417"},"modified":"2009-09-25T09:54:30","modified_gmt":"2009-09-25T07:54:30","slug":"blogmarketing-%c2%bf1-ano-de-buenas-practicas","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/09\/25\/blogmarketing-%c2%bf1-ano-de-buenas-practicas\/","title":{"rendered":"Blogmarketing: \u00bf1 a\u00f1o de buenas pr\u00e1cticas?"},"content":{"rendered":"<p>He descubierto, gracias al <em>plugin<\/em> que en la barra lateral muestra los posts publicados hace un a\u00f1o, que justo hace ese tiempo que <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=242\" target=\"_blank\">publiqu\u00e9<\/a> el <em>white paper<\/em> <a href=\"http:\/\/www.evasanagustin.com\/docs\/blogmarketing.pdf\" target=\"_blank\">Blogmarketing: Manual de buenas pr\u00e1cticas<\/a>. Me parece un buen momento para intentar responder a la pregunta: \u00bfha servido para algo?<\/p>\n<p>Empecemos, como siempre, por los n\u00fameros: el pdf <strong>se ha descargado 2675 veces<\/strong> (hasta el momento). Si fuese un libro (estoy en ello, todo llega <a href=\"http:\/\/llamamelola.com\/2007\/10\/03\/1858\/\" target=\"_blank\">Razorbuzz<\/a>), llevar\u00eda ya varias ediciones y, con un poco de suerte, hubiese salido en alguna lista de m\u00e1s vendidos (sue\u00f1o en voz alta, ejem, en letra min\u00fascula).<\/p>\n<p>Pero, aunque ha circulado bastante dignamente por la blogosfera (lo cual os agradezco), parece que solo los bloggers lo han le\u00eddo ya que las agencias siguen contactando como les parece con ellos (en <a href=\"http:\/\/www.mister-wong.es\/user\/esanagustin\/\" target=\"_blank\">mi cuenta de Mr Wong<\/a> voy guardando <a href=\"http:\/\/www.mister-wong.es\/user\/esanagustin\/blogmarketing\/\" target=\"_blank\">ejemplos y datos relacionados con el blogmarketing<\/a>).<\/p>\n<p>A\u00fan as\u00ed desde entonces han surgido empresas especializadas en blogmarketing como <a href=\"http:\/\/www.bloguzz.com\/\" target=\"_blank\">Bloguzz<\/a> (donde soy miembro del <a href=\"http:\/\/www.bloguzz.com\/index\/quienes\" target=\"_blank\">Consejo de bloggers<\/a>) y <a href=\"http:\/\/www.b-r-m.net\" target=\"_blank\">B-R-M<\/a>, sum\u00e1ndose\u00a0a <a href=\"http:\/\/www.buzzparadise.com\/\" target=\"_blank\">Buzz Paradise<\/a>\u00a0y, diferente pero relacionado, <a href=\"http:\/\/zync.es\/\" target=\"_blank\">Zync<\/a>. Quiero pensar, por lo tanto, que el blogmarketing sigue siendo importante para las empresas y que, aunque quiz\u00e1s <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=414\">las agencias no lo hagan del todo bien<\/a>, existen las herramientas para que la relaci\u00f3n entre marcas y bloggers sea positiva.<\/p>\n<p>Me gustar\u00eda mucho saber tu opini\u00f3n, igual que <a href=\"http:\/\/fumadaestrategica.com\/\" target=\"_blank\">Arturo<\/a> me dijo <a href=\"http:\/\/twitter.com\/aalbornoz\/statuses\/874984646\" target=\"_blank\">que hac\u00eda falta actualizarlo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>He descubierto, gracias al plugin que en la barra lateral muestra los posts publicados hace un a\u00f1o, que justo hace ese tiempo que publiqu\u00e9 el white paper Blogmarketing: Manual de buenas pr\u00e1cticas. Me parece un buen momento para intentar responder a la pregunta: \u00bfha servido para algo? Empecemos, como siempre, por los n\u00fameros: el pdf [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,5,2],"tags":[190],"class_list":["post-417","post","type-post","status-publish","format-standard","hentry","category-dm","category-internet","category-publicidad","tag-blogmarketing"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/417","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=417"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/417\/revisions"}],"predecessor-version":[{"id":1086,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/417\/revisions\/1086"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}