{"id":4152,"date":"2012-02-27T19:58:30","date_gmt":"2012-02-27T18:58:30","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4152"},"modified":"2012-02-27T20:00:34","modified_gmt":"2012-02-27T19:00:34","slug":"renovando-mi-newsletter-sobre-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/02\/27\/renovando-mi-newsletter-sobre-marketing-de-contenidos\/","title":{"rendered":"Renovando mi newsletter sobre marketing de contenidos"},"content":{"rendered":"<p>80 n\u00fameros despu\u00e9s, con aproximadamente <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/07\/25\/1-ano-de-mi-newsletter-sobre-contenidos\/\">1 a\u00f1o<\/a> y medio de vida y rozando los 600 suscriptores, tocaba que <a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">mi newsletter<\/a> se renovase un poco.\u00a0 Despu\u00e9s de darle muchas vueltas a c\u00f3mo mejorarla para seguir siendo fiel a la idea de newsletter, b\u00e1sicamente le he dado un repaso a:<\/p>\n<ul>\n<li>El enfoque a los temas: voy a tratar de hacerla <strong>m\u00e1s personal<\/strong> con experiencias reales y aprendizajes de <a href=\"http:\/\/www.evasanagustin.com\/profesional.htm\">mi trabajo<\/a>. \u00daltimamente por falta de tiempo recurr\u00eda demasiado a fuentes externas pero quiero volver a contar <strong>historias en primera persona<\/strong>. Tratar de que sea una <strong>carta<\/strong> y alejarme definitivamente de la idea de que pueda ser una comunicaci\u00f3n comercial.<\/li>\n<li>El n\u00famero de temas: cada newsletter ten\u00eda <strong>entre 450 y 600 palabras<\/strong> repartidas en 3 temas. El principal se llevaba la mitad y los otros dos una cuarta parte. Desde hoy, habr\u00e1 <strong>un \u00fanico tema central<\/strong> que ocupar\u00e1 m\u00e1s o menos el mismo espacio, de manera que podr\u00e9 tratarlo con m\u00e1s profundidad. Para recomendaciones m\u00e1s cortas, utilizar\u00e9 <a title=\"Media News S08 A12\" href=\"http:\/\/www.marketingdecontenidos.es\">otros recursos<\/a> adem\u00e1s de este blog.<\/li>\n<li>El dise\u00f1o: si se renueva por dentro, tambi\u00e9n tiene que hacerlo por fuera as\u00ed que he cambiado el dise\u00f1o aunque sigue siendo una columna, ni gr\u00e1ficos, ni logos, ni fotos, ni nada m\u00e1s que el texto, lo que verdaderamente me importa.<\/li>\n<\/ul>\n<p>Acabo de enviar el\u00a0 n\u00famero 81 contando la historia de lo que he aprendido este fin de semana sobre la inspiraci\u00f3n y <a href=\"https:\/\/twitter.com\/#!\/javiervarela\/statuses\/174203982732984321\">las primeras cr\u00edticas<\/a> son positivas. \u00bf<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Te suscribes y me cuentas qu\u00e9 te parece la historia<\/a>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>80 n\u00fameros despu\u00e9s, con aproximadamente 1 a\u00f1o y medio de vida y rozando los 600 suscriptores, tocaba que mi newsletter se renovase un poco.\u00a0 Despu\u00e9s de darle muchas vueltas a c\u00f3mo mejorarla para seguir siendo fiel a la idea de newsletter, b\u00e1sicamente le he dado un repaso a: El enfoque a los temas: voy a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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