{"id":4140,"date":"2012-02-20T10:28:48","date_gmt":"2012-02-20T09:28:48","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4140"},"modified":"2015-03-02T11:49:52","modified_gmt":"2015-03-02T10:49:52","slug":"contenidos-redactar-segun-google","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/02\/20\/contenidos-redactar-segun-google\/","title":{"rendered":"[Contenidos] Redactar seg\u00fan Google"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>Ya hemos comentado alguna vez que SEO es el segundo apellido, entre otros, del redactor de contenidos web. Pensando en este perfil, Google ha publicado una <a href=\"http:\/\/www.google.es\/webmasters\/docs\/guia_optimizacion_motores_busqueda.pdf\" target=\"_blank\">Gu\u00eda para principiantes sobre optimizaci\u00f3n para motores de b\u00fasqueda<\/a>. Entre las pr\u00e1cticas recomendadas para buscadores, se incluyen algunas sobre c\u00f3mo redactar los contenidos:<\/p>\n<ul>\n<li>Escribir textos de <strong>lectura f\u00e1cil<\/strong>: bien escritos y f\u00e1ciles de entender<\/li>\n<li>Centrarse en el tema: <strong>estructurar el contenido internamente<\/strong><\/li>\n<li>Crear <strong>contenido \u00fanico y original<\/strong>: atraer y retener a las visitas<\/li>\n<li>Crear <strong>contenido para las personas<\/strong>, no para los buscadores: satisfacer a los usuarios<\/li>\n<\/ul>\n<p>Recordar que Yahoo! tambi\u00e9n public\u00f3 una completa <a href=\"http:\/\/styleguide.yahoo.com\/\" target=\"_blank\">Gu\u00eda de estilo<\/a> donde, m\u00e1s ampliamente, tambi\u00e9n hac\u00eda <a href=\"http:\/\/styleguide.yahoo.com\/writing\" target=\"_blank\">recomendaciones sobre redacci\u00f3n web<\/a>.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 34 (4 de abril de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. Ya hemos comentado alguna vez que SEO es el segundo apellido, entre otros, del redactor de contenidos web. Pensando en este perfil, Google ha publicado una Gu\u00eda para principiantes sobre optimizaci\u00f3n para motores de b\u00fasqueda. Entre las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[98,347],"class_list":["post-4140","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-google","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4140"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4140\/revisions"}],"predecessor-version":[{"id":6719,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4140\/revisions\/6719"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}