{"id":4133,"date":"2012-02-13T16:08:41","date_gmt":"2012-02-13T15:08:41","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4133"},"modified":"2012-02-13T16:08:48","modified_gmt":"2012-02-13T15:08:48","slug":"contenidos-diferencias-y-similitudes-entre-blogs-y-facebook","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/02\/13\/contenidos-diferencias-y-similitudes-entre-blogs-y-facebook\/","title":{"rendered":"[Contenidos] Diferencias y similitudes entre blogs y Facebook"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n<blockquote><p>Hace unos a\u00f1os, la pregunta m\u00e1s habitual era \u00ab\u00bfcu\u00e1l es la diferencia entre una p\u00e1gina personal y un blog?\u00bb. Hoy, hablando de medios sociales, una de las muchas preguntas es <strong>\u00ab\u00bfcu\u00e1l es la diferencia entre un blog y Facebook?\u00bb<\/strong>.<\/p>\n<p>Explicar el orden inverso de art\u00edculos, la posibilidad de dejar comentarios o de seguir las actualizaciones ya no sirve para distinguirlos. Se puede recurrir al dise\u00f1o (\u00bfpuedes cambiar el theme de Facebook?) pero <strong>hablemos de contenidos<\/strong>.<\/p>\n<ul>\n<li><strong>\u00bfQu\u00e9 se puede publicar en un blog?<\/strong> <a href=\"..\/2011\/02\/10\/contenidos-tipos-de-posts-para-un-blog-corporativo\/\" target=\"_blank\">De todo<\/a>, desde art\u00edculos de opini\u00f3n a v\u00eddeos corporativos pasando por encuestas a los lectores o promociones. No hay l\u00edmites de espacio ni de formato m\u00e1s all\u00e1 del sentido com\u00fan (un post de 2.000 palabras no ser\u00eda adecuado).<\/li>\n<li><strong>\u00bfQu\u00e9 se puede publicar en Facebook?<\/strong> Enlaces a todo lo anterior y contenidos exclusivos para fans como pueden ser promociones, descuentos, concursos, eventos&#8230; Aqu\u00ed el l\u00edmite lo ponen las aplicaciones que se tengan que desarrollar si no se utiliza el muro simplemente para informar.<\/li>\n<\/ul>\n<p>Las diferencias son tan sutiles o tan evidentes como los <strong>objetivos<\/strong> que definas para cada medio: tr\u00e1fico, SEO, fidelizaci\u00f3n, informaci\u00f3n&#8230; Si el blog tiene una misi\u00f3n y Facebook otra, los contenidos ser\u00e1n diferentes. Si no hay una estrategia detr\u00e1s, se duplicar\u00e1 la informaci\u00f3n (automatizando la publicaci\u00f3n en Facebook) o, en el peor de los casos, de dejar\u00e1 de lado uno de los dos.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 33 (28 de marzo de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. Hace unos a\u00f1os, la pregunta m\u00e1s habitual era \u00ab\u00bfcu\u00e1l es la diferencia entre una p\u00e1gina personal y un blog?\u00bb. Hoy, hablando de medios sociales, una de las muchas preguntas es \u00ab\u00bfcu\u00e1l es la diferencia entre un blog [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,412],"tags":[124,343],"class_list":["post-4133","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-blogosfera","tag-facebook"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4133"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4133\/revisions"}],"predecessor-version":[{"id":4135,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4133\/revisions\/4135"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}