{"id":413,"date":"2008-09-19T18:58:09","date_gmt":"2008-09-19T16:58:09","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=413"},"modified":"2008-09-19T18:55:21","modified_gmt":"2008-09-19T16:55:21","slug":"tv-2balls-y-olmedo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/09\/19\/tv-2balls-y-olmedo\/","title":{"rendered":"[TV] 2balls y Olmedo"},"content":{"rendered":"

Sigo con las comparaciones, hoy es el turno de la televisi\u00f3n y sus campa\u00f1as de autopromoci\u00f3n. A un lado del ring, la voz m\u00e1s o menos grave\u00a0de Antena 3; al otro, el logo convertido en mascota de Cuatro. \u00a1Empieza el combate!<\/p>\n

Jes\u00fas Olmedo<\/strong> es\u00a0la voz en off de Antena 3<\/strong> y le han puesto en la calle con una c\u00e1mara para buscar ideas para la Campa\u00f1a de oto\u00f1o de sus programas, ya sean v\u00eddeos o guiones para las promos. En los diferentes spots vemos ‘a gente de la calle’ responder c\u00f3mo promocionar la cadena. El slogan es \u00abExpr\u00e9sate. Cu\u00e9ntaselo a Olmedo<\/a>\u00ab.<\/p>\n

No tengo muy claro c\u00f3mo tomarme la idea, si como algo que busca implicar al p\u00fablico o como otra manera de tomarnos el pelo. Recuerda que, en el primer spot de promo<\/a>,\u00a0la voz dec\u00eda\u00a0\u00ab\u00bfqu\u00e9 sabr\u00e1n de publicidad y campa\u00f1as esta se\u00f1ora o este elemento?\u00bb. As\u00ed que no s\u00e9 si saben lo que es un crossumer<\/a> y por eso nos buscan o no lo saben y por eso nos insultan en la cara. Puedes decidirlo por tu cuenta entrando en el blog de Olmedo<\/a> y viendo las respuestas que le manda la gente.<\/p>\n

Tambi\u00e9n Cuatro<\/strong> busca implicar a su p\u00fablico y les pregunta directamente \u00abQu\u00e9 te falta\u00bb y \u00abQu\u00e9 te mola\u00bb. Usando ese verbo ya se ve que el p\u00fablico no es la se\u00f1ora de arriba sino m\u00e1s bien la vecinita. En cualquier caso, tambi\u00e9n aqu\u00ed se necesita conexi\u00f3n a Internet para enviar tu propuesta pero Cuatro apuesta (extra\u00f1amente) por un formato m\u00e1s parecido al foro que al blog.<\/p>\n

En el spot que se puede ver en el microsite<\/a>, 2balls<\/strong>, que as\u00ed se llaman las dos bolitas que forman el logo y que tan populares se hicieron por la Eurocopa, se encargan de mover una especie de m\u00e1quina tragaperras que saca la palabra \u00abfalta\u00bb o \u00abmola\u00bb junto con un rayo o un coraz\u00f3n para acabar de completar la frase \u00abque te\u00bb y formar la URL.<\/p>\n

Con los dos casos puede que te entren ganas de participar o\u00a0que te dejen indiferente. A m\u00ed me da pena que no haya m\u00e1s acciones para acercarse al p\u00fablico en las otras cadenas y que todas las ideas que surjan caigan en saco roto. Aunque \u00e9sto \u00faltimo, en realidad,\u00a0a\u00fan est\u00e1 por ver.<\/p>\n","protected":false},"excerpt":{"rendered":"

Sigo con las comparaciones, hoy es el turno de la televisi\u00f3n y sus campa\u00f1as de autopromoci\u00f3n. A un lado del ring, la voz m\u00e1s o menos grave\u00a0de Antena 3; al otro, el logo convertido en mascota de Cuatro. \u00a1Empieza el combate! Jes\u00fas Olmedo es\u00a0la voz en off de Antena 3 y le han puesto en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,3],"tags":[136,192,73,52],"class_list":["post-413","post","type-post","status-publish","format-standard","hentry","category-publicidad","category-television","tag-antena-3","tag-crossumer","tag-cuatro","tag-telespectadores"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=413"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/413\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}