{"id":4124,"date":"2012-02-06T12:08:11","date_gmt":"2012-02-06T11:08:11","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4124"},"modified":"2017-12-30T11:48:31","modified_gmt":"2017-12-30T10:48:31","slug":"contenidos-las-plantillas-no-sirven-para-el-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/02\/06\/contenidos-las-plantillas-no-sirven-para-el-marketing-de-contenidos\/","title":{"rendered":"[Contenidos] Las plantillas no sirven para el marketing de contenidos"},"content":{"rendered":"

Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes.<\/p>\n

Para los que no saben por d\u00f3nde empezar, las plantillas son una buena forma de enfrentarse a la hoja en blanco<\/a>. No hablo tanto de las de dise\u00f1o, sino de esas que lo \u00fanico que has de hacer es cambiar dos o tres palabras por tu nombre y ya tienes hecho el documento. En formatos standard es un recurso r\u00e1pido que saca del apuro, por ejemplo, para crear manifestos<\/a> o social media guidelines<\/a>. Pero no sirven para todo.<\/p>\n

Las plantillas no consiguen el objetivo del marketing de contenidos. \u00bfC\u00f3mo vamos a conectar con nuestros usuarios si les repetimos lo mismo que el resto? Tenemos que personalizar nuestro discurso para que se adapte a nuestro p\u00fablico objetivo. Las palabras standard no sirven, hay que ser un poco m\u00e1s creativos… hasta en un manisfesto<\/a>.<\/p><\/blockquote>\n

Originalmente publicado en la newsletter Marketing de contenidos<\/a>, n\u00famero 33 (28 de marzo de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes. Para los que no saben por d\u00f3nde empezar, las plantillas son una buena forma de enfrentarse a la hoja en blanco. No hablo tanto de las de dise\u00f1o, sino de esas que lo \u00fanico que has de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465,413],"tags":[515],"class_list":["post-4124","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","category-marketing-de-contenidos","tag-entregables-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4124","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4124"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4124\/revisions"}],"predecessor-version":[{"id":4841,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4124\/revisions\/4841"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4124"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4124"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4124"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}