{"id":4081,"date":"2012-01-17T09:08:48","date_gmt":"2012-01-17T08:08:48","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4081"},"modified":"2015-03-02T12:44:37","modified_gmt":"2015-03-02T11:44:37","slug":"marketing-de-contenidos-en-10-pasos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/01\/17\/marketing-de-contenidos-en-10-pasos\/","title":{"rendered":"Marketing de contenidos en 10 pasos"},"content":{"rendered":"<p>Mientras preparaba el \u00edndice del que ser\u00e1 <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">mi pr\u00f3ximo libro<\/a>, me d\u00ed cuenta que hab\u00eda varios ebooks que trataban el tema aisladamente. As\u00ed que, a medio empezar la primera versi\u00f3n, he parado para recopilarlos y maquetar el resultado en otro ebook de <a href=\"http:\/\/www.box.net\/shared\/xm9rjgbcx3dfav85g40p\">la serie 10 pasos<\/a> al que he llamado \u00ab<a href=\"http:\/\/www.box.com\/s\/g3g61jkb9rxhm9q8jfvq\">Marketing de contenidos en 10 pasos<\/a>\u00ab.<\/p>\n<p>Para ser lo m\u00e1s exhaustiva posible, estas son las preguntas que hay que responder para crear una estrategia de contenidos:<\/p>\n<figure style=\"width: 630px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.box.com\/s\/g3g61jkb9rxhm9q8jfvq\"><img loading=\"lazy\" decoding=\"async\" class=\"  \" title=\"Marketing de contenidos en 10 pasos\" alt=\"Marketing de contenidos en 10 pasos\" src=\"http:\/\/evasanagustin.com\/workaholic\/wp-content\/uploads\/2012\/01\/marketingdecontenidosen10pasos.png\" width=\"630\" height=\"392\" \/><\/a><figcaption class=\"wp-caption-text\">Otros t\u00edtulos posibles: marketing de contenidos en 10 ebooks, marketing de contenidos en pdf<\/figcaption><\/figure>\n<ol>\n<li>Por qu\u00e9 necesito contenidos<\/li>\n<li>Qu\u00e9 quiero conseguir con ellos<\/li>\n<li>Con qui\u00e9n quiero comunicarme<\/li>\n<li>Qu\u00e9 contenidos tengo ya<\/li>\n<li>Qu\u00e9 voy a contar a mi audiencia<\/li>\n<li>C\u00f3mo me comunicar\u00e9 con ellos<\/li>\n<li>D\u00f3nde me comunicar\u00e9 con ellos<\/li>\n<li>Cu\u00e1ndo me comunicar\u00e9 con ellos<\/li>\n<li>C\u00f3mo medir\u00e9 los resultados<\/li>\n<li>C\u00f3mo me pongo en marcha<\/li>\n<\/ol>\n<p>Como <a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_197936773558886\">en otras ocasiones<\/a>, lo ofrezco gratuitamente pero esta vez ya aviso para que nadie luego me critique de que se trata solo de un avance de lo que vendr\u00e1 en mi libro y que \u00e9se, como <a href=\"http:\/\/www.evasanagustin.com\/editorial.htm\">los anteriores<\/a>, se tendr\u00e1 que comprar de alguna manera&#8230; a\u00fan no s\u00e9 si en librer\u00edas o de qu\u00e9 forma, pero <a href=\"https:\/\/twitter.com\/#!\/evasanagustin\/\">ya avisar\u00e9<\/a> cuando lo tenga terminado que espero sea pronto.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mientras preparaba el \u00edndice del que ser\u00e1 mi pr\u00f3ximo libro, me d\u00ed cuenta que hab\u00eda varios ebooks que trataban el tema aisladamente. As\u00ed que, a medio empezar la primera versi\u00f3n, he parado para recopilarlos y maquetar el resultado en otro ebook de la serie 10 pasos al que he llamado \u00abMarketing de contenidos en 10 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[12,118],"class_list":["post-4081","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4081"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4081\/revisions"}],"predecessor-version":[{"id":5958,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4081\/revisions\/5958"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}