{"id":4072,"date":"2012-01-13T08:58:06","date_gmt":"2012-01-13T07:58:06","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4072"},"modified":"2015-03-02T12:27:44","modified_gmt":"2015-03-02T11:27:44","slug":"contenidos-10-motivos-por-los-que-el-marketing-de-contenidos-es-necesario","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/01\/13\/contenidos-10-motivos-por-los-que-el-marketing-de-contenidos-es-necesario\/","title":{"rendered":"[Contenidos] 10 motivos por los que el marketing de contenidos es necesario, \u00fatil y beneficioso"},"content":{"rendered":"<p>Es una pregunta de esas que invitan a ser maleducada y contestar con otra pregunta: \u00ab\u00bfpor qu\u00e9 los contenidos son importantes?\u00bb. Cara de sorpresa y respuesta: \u00ab\u00bfpero c\u00f3mo puedes pensar que no lo son?\u00bb. Pero, claro, a los clientes no se les puede hablar as\u00ed (dicen), hay que argumentarles las cosas. Pues para que la pr\u00f3xima vez tengas algo que contestar, aqu\u00ed van los 10 motivos que sugieren en <a href=\"http:\/\/www.business2community.com\/content-marketing\/10-reasons-why-you-need-content-marketing-0117578\">Business2Business<\/a> por los que el marketing de contenidos es necesario:<\/p>\n<ol>\n<li>Consigue credibilidad: tambi\u00e9n lo ven as\u00ed los expertos del pdf \u00ab<a href=\"http:\/\/www.box.com\/s\/i0kqcbmmhq3jf28c80b3\">15 pepitas de oro sobre contenidos<\/a>\u00ab.<\/li>\n<li>Es gratuito: dej\u00e9moslo en <a href=\"http:\/\/evasanagustin.tumblr.com\/post\/14829990359\/crear-contenido-de-calidad-es-caro-distribuirlo\">m\u00e1s barato<\/a> que otros tipos de marketing.<\/li>\n<li>Es <a href=\"http:\/\/evasanagustin.tumblr.com\/post\/11614106249\/why-content-for-seo\">SEO friendly<\/a>: si no se indexa el contenido, nada se indexa.<\/li>\n<li>Consigue <a href=\"http:\/\/evasanagustin.tumblr.com\/post\/11032513581\/1-quality-content-makes-you-look-good-2\">reputaci\u00f3n<\/a>: consecuencia del primer motivo.<\/li>\n<li>Te hace \u00fanico frente a la competencia.<\/li>\n<li>Consigue que vender sea m\u00e1s f\u00e1cil: si primero <a href=\"http:\/\/evasanagustin.tumblr.com\/post\/15019044073\/dont-sell-but-educate-and-inform\">educas<\/a>, claro.<\/li>\n<li>Consigue <a href=\"http:\/\/evasanagustin.tumblr.com\/post\/15079642898\/how-to-generate-roi-return-on-interesting-with\">visibilidad <\/a>en otros medios (earned media): por la v\u00eda del compartir.<\/li>\n<li>Consigue reconocimiento: la gente de tu nicho te reconocer\u00e1.<\/li>\n<li>Consigue <a href=\"http:\/\/evasanagustin.tumblr.com\/post\/8684305577\/la-unica-manera-de-influir-sobre-los-demas-es-a\">influencia <\/a>en tu sector.<\/li>\n<li>Consigue incrementar tu val\u00eda en el mercado.<\/li>\n<\/ol>\n<p>Se me ocurre otro motivo pero ser\u00eda otra pregunta que no podr\u00eda decir a los clientes: \u00absi no fuesen importantes, \u00bfcrees que me dedicar\u00eda a ellos?\u00bb. As\u00ed que si se te ocurren m\u00e1s motivos, hazme un favor, d\u00e9jalos en los comentarios y se lo dir\u00e9 al pr\u00f3ximo que me lo pregunte: si consigo un cliente con tu respuesta, te invito a un caf\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Es una pregunta de esas que invitan a ser maleducada y contestar con otra pregunta: \u00ab\u00bfpor qu\u00e9 los contenidos son importantes?\u00bb. Cara de sorpresa y respuesta: \u00ab\u00bfpero c\u00f3mo puedes pensar que no lo son?\u00bb. Pero, claro, a los clientes no se les puede hablar as\u00ed (dicen), hay que argumentarles las cosas. Pues para que la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[],"class_list":["post-4072","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4072","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4072"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4072\/revisions"}],"predecessor-version":[{"id":6741,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4072\/revisions\/6741"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4072"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4072"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4072"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}