{"id":4051,"date":"2012-01-02T18:18:00","date_gmt":"2012-01-02T17:18:00","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4051"},"modified":"2015-03-02T12:58:42","modified_gmt":"2015-03-02T11:58:42","slug":"contenidos-community-manager-y-redactor-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/01\/02\/contenidos-community-manager-y-redactor-de-contenidos\/","title":{"rendered":"[Contenidos] Community manager y redactor de contenidos"},"content":{"rendered":"

Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes. Sobre el tema que republico hoy, adem\u00e1s, ya escrib\u00ed con motivo de la encuesta sobre qui\u00e9n deb\u00eda escribir contenidos corporativos<\/a>.<\/p>\n

Mucho, much\u00edsimo, quiz\u00e1 hasta demasiado se ha escrito sobre la figura del community manager. Este perfil profesional est\u00e1 generando muchos p\u00edxeles y hasta tinta para analizar sus habilidades, sus tareas, sus herramientas… Se ha convertido en la salvaci\u00f3n a todos los problemas de las empresas frente a los medios sociales y por el camino va acaparando otras tareas como las del redactor de contenidos<\/a>.<\/p>\n

Lo comentaba hace unos d\u00edas Dolores Vela: el community manager es responsable de la dinamizaci\u00f3n de los contenidos que el content manager (o content editor) genera. Esto es as\u00ed sobre el papel, en una te\u00f3rica empresa donde hubiese tantos perfiles como tareas por hacer.<\/p>\n

Si fuese as\u00ed, tambi\u00e9n habr\u00eda un content strategist<\/a> y un social media manager, ambos superiores de las personas que nos ocupaban en el p\u00e1rrafo anterior. Y, por debajo de estos, habr\u00eda incluso alg\u00fan puesto para estudiantes en pr\u00e1cticas que luego ser\u00edan juniors y luego seniors.<\/p>\n

Pero todos sabemos que no es as\u00ed, que las carreras profesionales en el departamento de marketing no tienen tantos puestos intermedios y menos a\u00fan los que est\u00e1n relacionados con los medios sociales. Son demasiado nuevos (aunque pidan experiencia en ese tipo de ofertas), adem\u00e1s, \u00bfpara qu\u00e9 pagar varios sueldos si puedo tener a un community manager que me lo haga todo?<\/p><\/blockquote>\n

Originalmente publicado en la newsletter Marketing de contenidos<\/a>, n\u00famero 31 (14 de marzo de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. Sobre el tema que republico hoy, adem\u00e1s, ya escrib\u00ed con motivo de la encuesta sobre qui\u00e9n deb\u00eda escribir contenidos corporativos. Mucho, much\u00edsimo, quiz\u00e1 hasta demasiado se ha escrito sobre la figura del community manager. Este perfil profesional […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[394,508],"class_list":["post-4051","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-community-manager","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4051"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4051\/revisions"}],"predecessor-version":[{"id":4054,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4051\/revisions\/4054"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}