{"id":3993,"date":"2011-12-12T12:48:41","date_gmt":"2011-12-12T11:48:41","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=3993"},"modified":"2015-03-02T12:58:57","modified_gmt":"2015-03-02T11:58:57","slug":"contenidos-ampliar-vocabulario","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2011\/12\/12\/contenidos-ampliar-vocabulario\/","title":{"rendered":"[Contenidos] Ampliar vocabulario"},"content":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo cada lunes.<\/p>\n<blockquote><p>Me ha llegado un mail no deseado que se ha convertido en inspiraci\u00f3n para el tema central de esta newsletter. Es uno de mis defectos: leo todo lo que me llega por correo, incluido el spam que lleva por asunto \u00abampliar el vocabulario\u00bb. Al abrir el mensaje me he encontrado con definiciones demasiado literales de palabras m\u00e1s o menos cotidianas. Por ejemplo, &#8216;telepatia&#8217; seria el televisor de la hermana de mi madre o &#8216;nuevamente&#8217; un cerebro sin usar.<\/p>\n<p>Podemos seguir con el humor para recordar la pel\u00edcula \u00abOscar\u00bb, donde el protagonista se propone aprender una palabra nueva cada d\u00eda como refuerzo en su transformaci\u00f3n de mafioso a banquero. O, m\u00e1s seriamente, recurrir al m\u00e9todo Maurer seg\u00fan el cual con saber 1000 palabras tenemos suficiente para hablar y entendernos en ingl\u00e9s.<\/p>\n<p>Sea como sea, de vuelta al mundo de la redacci\u00f3n, debemos conocer y utilizar el lenguaje de nuestro p\u00fablico objetivo, de las personas que queremos que lean nuestros contenidos, de los visitantes que queremos convertir en clientes. <strong>El tono y el estilo se construyen gracias al vocabulario que utilizamos<\/strong>.<\/p>\n<p>Otro punto de vista a tener en cuenta cuando hablamos de palabras es el del posicionamiento en buscadores. Las keywords que los usuarios utilizar\u00e1n para buscarnos tienen que ser las mismas por las que queremos que nos encuentren. Y para eso tenemos que <strong>escribir con las palabras con las que ellos nos describir\u00edan<\/strong>.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter Marketing de contenidos, n\u00famero 28 (21 de febrero de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico un art\u00edculo de la newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo cada lunes. Me ha llegado un mail no deseado que se ha convertido en inspiraci\u00f3n para el tema central de esta newsletter. Es uno de mis defectos: leo todo lo que me llega por correo, incluido el spam que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[472],"class_list":["post-3993","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-ortografia"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3993","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=3993"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3993\/revisions"}],"predecessor-version":[{"id":6780,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/3993\/revisions\/6780"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=3993"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=3993"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=3993"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}