{"id":398,"date":"2008-08-06T23:58:21","date_gmt":"2008-08-06T21:58:21","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=398"},"modified":"2008-08-07T17:53:02","modified_gmt":"2008-08-07T15:53:02","slug":"media-news-s32-a08","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2008\/08\/06\/media-news-s32-a08\/","title":{"rendered":"Media News S32 A08"},"content":{"rendered":"<p><strong>Publicidad<\/strong><br \/>\nEn dos d\u00edas llega la m\u00e1gica fecha 08-08-08. Ese d\u00eda dar\u00e1n comienzo los JJOO de Pek\u00edn y estos momentos de euforia nacional son aprovechados de maravilla por\u00a0los patrocinadores.\u00a0El resumen de este sentimiento lo explica muy bien <a href=\"http:\/\/puromercadeo.blogspot.com\/2008\/08\/pekin-2008gasol-lo-tiene-claro.html\" target=\"_blank\">Gasol para Nike<\/a>: conseguir que\u00a0el mundo nos admire. <a href=\"http:\/\/www.youtube.com\/watch?v=Az0MIhlktj0\" target=\"_blank\">Otro spot<\/a>, tambi\u00e9n de Nike,\u00a0recuerda a los participantes que lo que necesitan ya lo tienen dentro:\u00a0<a href=\"http:\/\/www.nike.com\/nikeos\/p\/nike\/es_ES\/courage\" target=\"_blank\">coraje<\/a>.\u00a0Un lado m\u00e1s competitivo es el que muestra Coca-cola con <a href=\"http:\/\/www.youtube.com\/watch?v=-nt-TGgcsm4\" target=\"_blank\">dos jugadores de basket animados<\/a> pero unidos por sus botellines (hubiera sido la guerra si uno de ellos saca Pepsi).\u00a0<\/p>\n<p><strong><em>Actualizaci\u00f3n al d\u00eda siguiente<\/em><\/strong>: leo en <em>El Mundo<\/em> que el coraje de Nike es <a href=\"http:\/\/www.elmundo.es\/elmundo\/2008\/08\/06\/comunicacion\/1218022281.html\" target=\"_blank\">su manera de celebrar<\/a> los 20 a\u00f1os del slogan \u00abJust do it\u00bb. Sin duda, hay que celebrarlo.<\/p>\n<p><strong>Televisi\u00f3n<\/strong><br \/>\nNo me imagino\u00a0qu\u00e9 pasa por la mente de alguien que participa en un reality (la \u00faltima tonter\u00eda <a href=\"http:\/\/latelequemepario.com\/2008\/08\/05\/granjero-busca-esposa-nuevo-reality-para-cuatro\/\" target=\"_blank\">buscar esposa a un granjero<\/a>\u00a0y pronto nos caer\u00e1 \u00abGH10\u00bb). Pero lo que s\u00ed entiendo es que los que vayan <a href=\"http:\/\/www.elmundo.es\/elmundo\/2008\/07\/30\/television\/1217450656.html\" target=\"_blank\">quieran prepararse<\/a> porque cada vez sus expectativas son m\u00e1s altas cuando en realidad las de la audiencia tendr\u00edan que ser cada vez m\u00e1s bajas.<\/p>\n<p><strong>Cine<\/strong><br \/>\nDespu\u00e9s de ver \u00abDesaparecidos en Brujas\u00bb me pregunto qu\u00e9 pensar\u00e1 su Oficina de Turismo (uno de los protagonistas se pasa la pel\u00edcula criticando la ciudad) pero tambi\u00e9n por qu\u00e9 no consigo ver una pel\u00edcula que de verdad sea una comedia. \u00c9sta parece que empieza as\u00ed pero acaba como un verdadero drama. De decepci\u00f3n en decepci\u00f3n porque\u00a0<a href=\"http:\/\/extracine.com\/2008\/08\/06\/abstenganse-corazones-sensibles-los-goonies-2\/\" target=\"_blank\">se dice<\/a> que har\u00e1n una segunda parte de \u00abLos Goonies\u00bb, definitivamente tengo el coraz\u00f3n sensible: esta noticia preferir\u00eda no saberla.<\/p>\n<p><strong>Internet<\/strong><br \/>\nVarias noticias: el <a href=\"http:\/\/www.interactividad.org\" target=\"_blank\">interactivo de Marc<\/a> ha puesto en marcha un registro de <a href=\"http:\/\/mundotwitter.blogspot.com\/2008\/08\/registro-marcas-en-twitter.html\" target=\"_blank\">empresas que utilizan Twitter<\/a>; si tienes un rato (<a href=\"http:\/\/blogenserio.com\/2008\/07\/technorati-nos-invita-a-participar-en-estudio-blogosferico\/\" target=\"_blank\">dicen<\/a> que 40 minutos) p\u00e1sate por <a href=\"http:\/\/v2.decipherinc.com\/survey\/mmc\/mmc08001\" target=\"_blank\">Technorati<\/a> para ayudar a saber el estado de la blogosfera para tener resultados en septiembre; para entonces tambi\u00e9n <a href=\"http:\/\/bitacoras.com\/noticias\/archivos\/vuelven-los-premios-bitacorascom.php\" target=\"_blank\">tendremos Premios Bit\u00e1ctoras<\/a>; y acabo con la misma preciosa fecha con la que empezaba el post, ya que\u00a0<a href=\"http:\/\/blogenserio.com\/2008\/08\/flickr888\/\" target=\"_blank\">dicen<\/a>\u00a0que\u00a0el 8 de agosto ser\u00e1 el d\u00eda <a href=\"http:\/\/www.flickr.com\/groups\/flickr888\/\" target=\"_blank\">24h con Flickr<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicidad En dos d\u00edas llega la m\u00e1gica fecha 08-08-08. Ese d\u00eda dar\u00e1n comienzo los JJOO de Pek\u00edn y estos momentos de euforia nacional son aprovechados de maravilla por\u00a0los patrocinadores.\u00a0El resumen de este sentimiento lo explica muy bien Gasol para Nike: conseguir que\u00a0el mundo nos admire. Otro spot, tambi\u00e9n de Nike,\u00a0recuerda a los participantes que lo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4,5,2,3],"tags":[176,219,46,186,254,179],"class_list":["post-398","post","type-post","status-publish","format-standard","hentry","category-cine","category-internet","category-publicidad","category-television","tag-coca-cola","tag-critica-de-peliculas","tag-deporte","tag-flickr","tag-nike","tag-reality-shows"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=398"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/398\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}