Autocontrol, asociaci\u00f3n para la autoregulaci\u00f3n de la comunicaci\u00f3n comercial, tiene una nueva campa\u00f1a en marcha siguiendo con el intento de dar a conocer su labor.<\/p>\n
Si en la anterior<\/a> la publicidad era ‘una ventana a la que todos tenemos acceso’ mostrada en el spot como una caja negra donde asomarse a la realidad y en la que Autocontrol trabajaba para que sea ‘responsable’, en la de\u00a0este a\u00f1o<\/a>, directamente, han hecho desaparecer la publicidad de la vida cotidiana<\/strong>. Una televisi\u00f3n y una radio vac\u00edas, vallas sin carteles, opis transparentes, un diario con huecos en las hojas… all\u00e1 donde estar\u00eda\u00a0el anuncio, no hay nada.<\/p>\n La voz en off del spot<\/a> asegura, intercalando\u00a0algo\u00a0positivo y algo negativo,\u00a0que \u00ablos anuncios se olvidan, sorprenden, se ignoran, hacen re\u00edr, molestan, entretienen, se rechazan, interesan, se cantan sus canciones\u00bb justo\u00a0despu\u00e9s de preguntarse \u00abla publicidad, \u00bfa qui\u00e9n le importa?<\/strong>\u00ab. Seg\u00fan su propia respuesta, a ellos les importa \u00abmucho\u00bb.<\/p>\n Se\u00f1ores de Autocontrol, a mi tambi\u00e9n me importa la publicidad y, precisamente por eso, no pondr\u00eda en el mismo saco, como han hecho en su campa\u00f1a, los anuncios denunciables de los que convierten la publicidad en un arte. Es l\u00f3gico que hayan ido a ese extremo para no poner im\u00e1genes de marcas, pero, aunque me gusta la idea de estar un d\u00eda sin publicidad, no me parece bien mostrar que toda la publicidad es igual.<\/p>\n Es denunciable lo que ofende, no lo que molesta: los anuncios se olvidan, ignoran, molestan y causan rechazo porque hay muchos y de alguna manera tenemos que defendernos.\u00a0Autocontrol no\u00a0se dedica a cu\u00e1nta publicidad hay. Hasta que la voz en off no dice los adjetivos \u00abveraz, legal, honesta y leal\u00bb aplicados a la publicidad, parece un spot sobre\u00a0el exceso de publicidad, no de c\u00f3mo deber\u00eda ser.<\/p>\n \u00bfNo se puede salvar ning\u00fan anuncio, todos merecen ser eliminados? No me lo creo.<\/p>\n Por cierto, justo en Briefblog veo que\u00a0en Adstandards tambi\u00e9n tienen una campa\u00f1a<\/a> para denunciar anuncios ofensivos \u00aba qui\u00e9n le importa la publicidad\u00bb, en una l\u00ednea totalmente diferente a las gr\u00e1ficas de Autocontrol<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" Autocontrol, asociaci\u00f3n para la autoregulaci\u00f3n de la comunicaci\u00f3n comercial, tiene una nueva campa\u00f1a en marcha siguiendo con el intento de dar a conocer su labor. Si en la anterior la publicidad era ‘una ventana a la que todos tenemos acceso’ mostrada en el spot como una caja negra donde asomarse a la realidad y en […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[123,147],"class_list":["post-396","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-efectividad-de-la-publicidad","tag-regulacion-de-los-medios"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=396"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/396\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}